K-pop idols, artificial beauty and affective fan relationships in South Korea

Elfving-Hwang, Joanna

doi:10.4324/9781315776774-12

Cited by 23 publications

(12 citation statements)

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“…A peculiar development within K‐pop fandom culture, idol ads illuminate some of the popular themes of K‐pop fandom scholarship. On the one hand, fandom ads serve fans’ pleasure and expression, and as such support the arguments that posit K‐pop fans as seeking inspiring role models and fantasy escapes from the everyday (Elfving‐Hwang 2018; Kim 2011, 2017). On the other hand, in so far as idols represent the neoliberal ethos of success through self‐discipline, the ads are implicated in fans’ neoliberal subjectification and themselves constitute their free labor for the culture industry, and hence back the critique of complicities between the K‐pop and South Korea’s neoliberal capitalism (Kim 2018a).…”

Section: Origins and Characteristics Of Subway Idol Adsmentioning

confidence: 55%

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Idol Ads in the Seoul Metro: K‐pop Fandom, Appropriation of Subway Space, and the Right to the City

Fedorenko

2021

City & Society

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In the 2010s, a new phenomenon was spotted in the Seoul Metro. K‐pop fans began adorning subway stations with large ads congratulating their heroes—so‐called K‐pop idols—on their birthdays and other anniversaries. Not only have these fandom‐produced ads transformed the visual landscape of the Seoul Metro, they also invited novel spatial practices when fans, primarily young women, toured the ads to take photographs of and with them. Based on ethnographic observations, this article explores how fandom ads and fans visiting them make the Seoul Metro social and public in new ways. Drawing on Henri Lefebvre’s theory of the production of space, the article frames fans’ ads themselves and engagements they invite as assertions of the “right to the city,” and relates them to spatial interventions that reclaim urban spaces based on symbolic—not legal—ownership, such as murals and graffiti. The article argues that K‐pop idol ads recapture the Seoul Metro from domination by commercial advertisers’ interests and appropriate it as a space of fandom, particularly female fandom. It also contends that this reorganization of space carries implications for a broader reclamation of subway surfaces as urban resources.

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Section: Origins and Characteristics Of Subway Idol Adsmentioning

confidence: 55%

“… 2 2 For overviews of K‐pop fandom culture, see Elfving‐Hwang (2018); Jung (2012); Kang, Chihŭi, and Sŏnhŭi (2018); and Lee (2015). In particular, Kim (2017) offers an in‐depth ethnographic portrait of fandoms while attentive to their feminist politics.…”

mentioning

confidence: 99%

Idol Ads in the Seoul Metro: K‐pop Fandom, Appropriation of Subway Space, and the Right to the City

Fedorenko

2021

City & Society

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“…Physical attractiveness plays an important role in live stream shows, as audiences tend to agree with the opinion of attractive performers and are more willing to comply with their suggestions ( Van de Sompel and Vermeir, 2016 ). KPop performers are designed by entertainment agencies to fit the local beauty standards to be thin and physically recognizable ( Elfving-Hwang, 2018 ). Before debuts, KPop performers go through systematic training offered by entertaining agencies, including singing, dancing, performing, foreign languages, and interview skills ( Messerlin and Shin, 2013 ).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty? Parasocial Interactions Through Live Stream Shows

Song

Zhou

et al. 2022

Front. Psychol.

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Live stream platforms have transformed the production and consumption of music, allowing KPop music to expand globally. Successful KPop idols are contrasted with large numbers of retired KPop performers, some of whom live in undesirable conditions. Drawing on the attachment theory, loyalty theory, and parasocial interaction theory, this study focuses on a unique group, comeback KPop performers, to examine how they acquire empathetic attachment and sustained loyalty from audiences through live stream shows, and the antecedents (i.e., sustained attractiveness, nostalgic experience, and parasocial interactions) of these two variables. Answering these questions seems important because comeback KPop performers have to interact with audiences without the financial and marketing support from entertainment agencies. The structural equation modeling of 288 responses from 176 Chinese and 112 Korean KPop audiences confirmed that empathetic attachment and sustained loyalty are positively associated with audience purchase intentions; sustained attractiveness and parasocial interactions function as antecedents of these two factors. The findings shed light on the comeback KPop performers who co-create value with audiences through live stream platforms, with theoretical contributions to the three theories mentioned above and managerial suggestions to KPop entertainment agencies, comeback KPop performers, and managers of live stream platforms.

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“…O melhor exemplo deles são os idol groups, que são os grupos de garotos ou garotas treinados em canto, dança, atuação e línguas estrangeiras desde jovens, e agrupados pelas empresas de entretenimento para serem "vendidos" como um produto cultural (ELFVING-HWANG, 2018).…”

Section: Referênciasunclassified

O Que Cantam as Mulheres Em Tratamento De Infertilidade Acompanhadas Em Musicoterapia?

Fleury¹,

Approbato²,

Barbosa³

2020

Linguística, Letras E Artes E as Novas Perspectivas Dos Saberes Científicos 2

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Direitos para esta edição cedidos à Atena Editora pelos autores.Todo o conteúdo deste livro está licenciado sob uma Licença de Atribuição Creative Commons.Atribuição-Não-Comercial-NãoDerivativos 4.0 Internacional (CC BY-NC-ND 4.0). O conteúdo dos artigos e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores, inclusive não representam necessariamente a posição oficial da Atena Editora. Permitido o download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem a possibilidade de alterá-la de nenhuma forma ou utilizá-la para fins comerciais.Todos os manuscritos foram previamente submetidos à avaliação cega pelos pares, membros do Conselho Editorial desta Editora, tendo sido aprovados para a publicação.A Atena Editora é comprometida em garantir a integridade editorial em todas as etapas do processo de publicação. Situações suspeitas de má conduta científica serão investigadas sob o mais alto padrão de rigor acadêmico e ético.

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K-pop idols, artificial beauty and affective fan relationships in South Korea

Cited by 23 publications

References 0 publications

Idol Ads in the Seoul Metro: K‐pop Fandom, Appropriation of Subway Space, and the Right to the City

Idol Ads in the Seoul Metro: K‐pop Fandom, Appropriation of Subway Space, and the Right to the City

How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty? Parasocial Interactions Through Live Stream Shows

O Que Cantam as Mulheres Em Tratamento De Infertilidade Acompanhadas Em Musicoterapia?

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