Kadazan-Dusun Youth Consumerist Culture: Social Media, Clothing and Fashion

Abstract

Development at times brings to fore conflict between tradition and the need to modernise so as to keep abreast with current trends and approaches. In some rapid developing economies such as Malaysia, the populace is still generally conservative in terms of how they portray themselves particularly in style and fashion. Malaysians, particularly the older generation, are inclined to be selective and prefer fashion and attire forms that are modest and not exposing body shape or skin mainly due to religious and cultural norms and sensitivities. This traditional