Due to business environmental developments, advanced models of innovations and various economic activities have been adopted that serve the community and environment in the same time, providing the basis is for sustainable development , regarding to the sustainability and its procedures push firms to find the modern manufacturing techniques such as green value engineering and green kaizen to contribute to reducing the costs of green products. The research aimed to explain the role of green value engineering and green kaizen techniques in costs reducing. Otherwise, clarifying the knowledge foundations of the two technologies and areas of application to support the competitiveness of economic entities.The research adopts a theoretical analysis to discuss the literature related to the research variables for highlighting the spaces of cost reduction from the approaches of the green value engineering and green kaizen techniques. Accurate pricing of products and thus enhance the level of profits. The research also concluded the need to adopt the green value engineering approach and green kaizen to help economic entities achieve the productive efficiency while preserving the environment and thus achieving a sustainable competitive advantage.