Kajian Ikonografi Desain Grafis Bergaya Surealistik Pada T-Shirt Merek Wellborn Koleksi Tahun 2017 Di Bandung

Abstract

Local brand is a fashion creative industry which is favored by young people. There are many local brands in Bandung City. T-shirt is one of local brand products which is related to graphic design. Concept and meaning in graphic design on T-shirt can be researched using The Iconography Theory of Erwin Panofsky. Graphic design on local brands T-shirt in Bandung City leads to simple graphic design trends, display direct branding and variation of color in T-shirts. However, one of brand, Wellborn, features graphic design with its own characteristics on the T-shirt as a creativity, that is surrealistic style graphics design on T-shirt. It is a sub category of T-shirt that can be studied through the meaning of graphic design on T-shirt. It underlies the research on graphic design of Wellborn T-shirt. The research stages are observation, interview, literature study, documentation and analysis which includes pre-iconography, iconography and iconology. The purpose of this study is to know the meaning of Wellborn T-shirt design based on The Iconography Theory of Erwin Panofsky and its association with Wellborn branding. The research method is descriptive qualitative. Objects studied are the surrealistic style graphic designs of Wellborn T-shirts 2017 collection. The samples of data are selected using purposive sampling. The result of the analysis shows that in pre-iconography, there are various objects placed in one graphic design on T-shirt. In iconography, it has a secondary meaning that there are things which are limitless, and in iconology, it has the meaning of freedom of mind/thought because it is related to freedom in imagination, infinity and a difference. They show the characteristics of the Wellborn brand.

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“…Considering previous research as a complement, the researchers refers to several state-ofthe-art; first, the research entitled "Visual Communication in Film : A Case Study of Yadia's La Marche" by Paul N. Animbom in 2020 (Animbom, 2020) specifically discusses visual communication shown on film scenes. Second, the study entitled "Kajian Ikonografi Desain Grafis Bergaya Surealistik Pada T-Shirt Merek Wellborn Koleksi Tahun 2017 DI Bandung " by Siti Hadiyanti, Naomi Haswanti, and Achmad Haldani Destiarmand in 2019 (Hadiyanti et al, 2019) discusses the meaning of surrealistic designs from the clothing brand Wellborn using the iconographic theory used for branding. Third, the research entitled "Visual Data Analysis-New Quality in the Interpretation of Advertisements.…”

“…The first stage is Pre Iconography, which is the first stage in interpreting meaning by describing the things that appear on an object which is called the description stage. If there are things that are not known in an object, you can add practical experience through library sources to identify based on practical experience by seeing things that appear in an object under study (Hadiyanti et al, 2019).…”