Kajian Model Desain Aplikasi Mobile Yang Berkelanjutan Pada Desa Wisata

Abstract

The 4.0 industrial revolution created opportunities for MSMEs in rural areas to build and develop marketing networks on a wide and efficient scale. Applying digitization in a village will have an impact on the potential of what is not yet known in general. This study discusses the design of Android applications that are expected to provide new experiences to visitors to find out the potential of the village that has not been exposed. The contribution of this research is to examine the application design model that evaluates in two villages with different cultures and potentials, namely Ponggok Klaten Village and Kadubungbang Pandeglang Village. The results of QFD and AHP can help applications that are flexible to the village as well as visitor application needs and application priority features. Of the different features, because there are indeed differences between villages with different topography.AbstrakRevolusi industri 4.0 menciptakan peluang bagi UMKM di daerah pedesaan untuk dapat membangun dan mengembangkan jaringan pemasaran pada skala yang luas dan efisien. Penerapan digitalisasi pada suatu Desa akan memberikan dampak luias terhadap potensi apa yang belum diketahui secara umum. Penelitian ini bertujuan untuk mengusulkan desain aplikasi android yang diharapkan dapat memberikan pengalaman baru kepada para pengunjung untuk mengetahui potensi desa yang belum terekspos. Kontribusi dari penelitian ini adalah untuk mempelajari perbandingan pada desain model aplikasi yang dievaluasi pada dua desa dengan budaya dan potensi yang berbeda, yaitu Desa Ponggok Klaten dan Desa Kadubungbang Pandeglang. Hasil QFD dan AHP dapat diketahui bahwa aplikasi bersifat fleksibel terhadap penerapan dua desa serta prioritas kebutuhan pengunjung dan fitur prioritas aplikasi. Hasil erbandingan terdapat kesamaan dalam kebutuhan pelanggan dan perbedaan dalam desain fitur, karena kedua desa memiliki budaya dan topografi yang berbeda.

Developing a Sustainable Tourism Village Model: An Exploratory Study

“…The tourists who come with new information and technology also bring changes in the mindset and behavior of the community in terms of the modernization and the desire to strive for a better future. These findings support several previous studies that the implementation of tourism village sustainability standards was seen from its impact on the community's economy, socio-cultural local wisdom (As'adi et al, 2020;Nadra, 2021), and its commitment to prioritize the community welfare and environmental sustainability (Priyamanaya & Rijanta, 2020;Rumiati et al, 2021), so that it would create a sustainable tourism that supported the economic sustainability and village development. This finding also confirms a number of international journals which state that tourism objects managed using the tourism social entrepreneurships approach and accompanied by professional tourism management are a determining factor for the sustainability of tourism businesses which can be seen from economic benefits, social development, and environmental sustainability (Aquino et al, 2018;de Lange & Dodds, 2017).…”

“…Related to the above discussion, managing and developing sustainable tourism villages is becoming increasingly important. Adopting tourism sustainability, the tourism village managers can explore and empower the village potentials (As'adi, Zaman, Dewi, Naoval, & Montreano, 2020) by focusing on implementing sustainable standards, namely the social, environmental, and economic standards (Nadra, 2021). Rumiati, Gunawan, and Trisunarno (2021) supported that the design of a sustainable tourism village must adopt various aspects of village development, especial-ly in community welfare and environmental sustainability.…”