Karikatur Iklan Politik Media Luar Ruang Jangan Membeli Kucing Dalam Karung

Suryono, Joko; Astuti, Purwani Indri; Rahayu, Nuryani Tri; Hariyanto, Hariyanto; Widayati, Mukti

doi:10.14421/pjk.v12i1.1539

Cited by 2 publications

(1 citation statement)

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“…This research is a type of qualitative descriptive research, meaning research that aims to describe a phenomenon and situation in more depth Suryono [12] Sources of research data were taken from the song lyric sites musicmatch [13] and surya.co.id. [14] The data taken are the lyrics of the song Hanya Rindu by Andmesh's Indonesian version, and the lyrics of the English version of Emma Heesters' Just missing you.…”

Section: Methodsmentioning

confidence: 99%

Comparison of Transformation Language Style and the Aesthetic Forms in Translation Song Lyrics

Woi¹

2020

Proceedings of the 3rd International Conference on Language, Literature, and Education (ICLLE 2020)

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This paper examined the song lyrics "Only Rindu" by Andmesh and "Just Misssing You" by Emma Heesters, by using a comparative approach to literary translation. This research seeks more specifically at the changes in language style found in translated lyrics. The results found are 1) transformation of ellipsis language style to zero, 2) personification language style changed to denotative, 3) language style does not directly change into silepsis and zeugma, 4) then the language style that is maintained is the repetition language style. Changes in language style will also change the choice of words into English, this can also change the physical composition of song lyrics, which then changes the aesthetics of the song's shape, from the results of the research it turns out that after translating the verse into the song lyrics change to 12, it is far different from the original lyrics only has 6 stanzas.

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Section: Methodsmentioning

confidence: 99%

Comparison of Transformation Language Style and the Aesthetic Forms in Translation Song Lyrics

Woi¹

2020

Proceedings of the 3rd International Conference on Language, Literature, and Education (ICLLE 2020)

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Aqua ads as an instrument of Indonesia national identity development

Narendra¹,

Habsari²,

Ardianto³

2020

j.info

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Advertising is not only present as a media that is able to introduce products of goods and service to encourage people to consume based on their needs, but rather to simulate life models and create fake needs made by producers. The research focused on analyzing the signs found on 600ml Aqua mineral water bottle labels with themed Temukan Indonesiamu. The study aims to find implicit purpose of using themed labels Temukan Indonesiamu in a 600 ml size Aqua mineral water bottle through the signs that appear on the ads. The study uses Rolland Barthes’s semiotics method to five motions advertisements namely friendly, polite, mutual cooperation, sharing, and kindship advertisement to find the meaning of denotation – connotations contained in the advertisement so as to produce myths or implicit goals from the production of the advertisement themed Temukan Indonesiamu. The result showed that changes of Aqua packaging using themed labels Temukan Indonesiamu with the theme of polite (santun), friendly (ramah), cooperation (gotong royong), sharing (berbagi) and kinship (kekeluargaan) not only as a Nation’s talent search program and a media representation of identity and culture of Indonesia, but encouragement of Aqua mineral water producers to consumers to buy Aqua mineral water not only based on the need of mineral water, but also based on simulations and false need created by advertisement, namely love for the Indonesia Nation as reflected in the 600ml Aqua bottle label. The author’s creation of the theme Aqua bottle was also seen by the author as a diversion of public attention by Aqua mineral water producers to the increasingly uncontrolled problem of plastic waste in Indonesia and the way to maintain the existence of products from Aqua mineral water producers. Iklan tidak hanya hadir sebagai media yang mampu memperkenalkan produk atau barang dan jasa untuk mendorong masyarakat berkonsumsi berdasarkan kebutuhan dirinya, melainkan menjadi simulasi model kehidupan dan menciptakan kebutuhan palsu yang dibuat oleh produser. Penelitian berfokus kepada penganalisisan tanda-tanda yang terdapat pada label botol air mineral Aqua ukuran 600ml bertema Temukan Indonesiamu. Penelitian bertujuan menemukan tujuan implisit digunakannya label bertema Temukan Indonesiamu pada botol air mineral Aqua ukuran 600ml melalui tanda-tanda yang muncul pada iklan. Penelitian menggunakan metode semiotika Rolland Barthes kepada kelima iklan gambar bergerak yaitu iklan versi ramah, santun, gotong royong, berbagi, dan kekeluargaan untuk menemukan makna denotasi – konotasi yang terkandung pada iklan sehingga menghasilkan mitos atau tujuan implisit dari diproduksinya iklan bertema Temukan Indonesiamu. Hasil penelitian menunjukan bahwa perubahan kemasan Aqua dengan menggunakan label bertema Temukan Indonesiamu bertema Santun, Ramah, Gotong Royong, Berbagi, dan Kekeluargaan tidak hanya sebagai program pencarian bakat anak Bangsa dan media representasi jati diri dan kebudayaan Indonesia, melainkan dorongan produsen air mineral Aqua kepada konsumen untuk membeli air mineral Aqua tidak hanya berdasarkan kebutuhan akan air mineralnya, namun juga berdasarkan simulasi dan kebutuhan palsu yang diciptakan oleh iklan yaitu rasa cinta kepada Bangsa Indonesia yang tercermin pada gambar label botol Aqua ukuran 600ml. Penciptaan botol Aqua bertema Temukan Indonesiamu juga dilihat penulis sebagai pengalihan perhatian masyarakat oleh produser air mineral Aqua terhadap semakin tidak terkendalinya persoalan sampah plastik di Indonesia dan cara mempertahankan eksistensi produk dari produser air mineral Aqua.

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Karikatur Iklan Politik Media Luar Ruang Jangan Membeli Kucing Dalam Karung

Cited by 2 publications

References 0 publications

Comparison of Transformation Language Style and the Aesthetic Forms in Translation Song Lyrics

Comparison of Transformation Language Style and the Aesthetic Forms in Translation Song Lyrics

Aqua ads as an instrument of Indonesia national identity development

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