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Humankind is at the threshold of a global crisis, confronting dire consequences. Worldwide economies are scuffling with anomalous threats traversing social, economic and environmental dimensions of sustainability. Global warming, climate change, financial crisis and mental traumas are engulfing mankind. Sustainability is the need of the hour. Sustainability has accumulated extensive discourse in the Indian scriptures. Classical Indian wisdom is also referred to as Sanaātana Dharma wherein Sanaātana means that its relevance transcends the boundaries of space and time and is omnipresent in its scope and application. Therefore, the ancient Indian ethos can assist modern businesses to fabricate a sustainable model of management. Conventional Indian wisdom puts forth a holistic approach wherein scriptures such as the Vedas, the Buddhist texts, and Kautilya’s Arthshashtra established the principles of sustainability centuries ago. Bhagavad Gita, which is regarded as the quintessence of the Vedas, highlights numerous lessons on sustainability that can help businesses tackle the volatile, uncertain, complex and ambiguous world. This article is an attempt to delve into our rich heritage to discover the business sustainability lessons embedded in our age-old scriptures, particularly the Bhagavad Gita, so that businesses can refer to it and develop some authentic responses to the critical modern-day problems faced them.
Humankind is at the threshold of a global crisis, confronting dire consequences. Worldwide economies are scuffling with anomalous threats traversing social, economic and environmental dimensions of sustainability. Global warming, climate change, financial crisis and mental traumas are engulfing mankind. Sustainability is the need of the hour. Sustainability has accumulated extensive discourse in the Indian scriptures. Classical Indian wisdom is also referred to as Sanaātana Dharma wherein Sanaātana means that its relevance transcends the boundaries of space and time and is omnipresent in its scope and application. Therefore, the ancient Indian ethos can assist modern businesses to fabricate a sustainable model of management. Conventional Indian wisdom puts forth a holistic approach wherein scriptures such as the Vedas, the Buddhist texts, and Kautilya’s Arthshashtra established the principles of sustainability centuries ago. Bhagavad Gita, which is regarded as the quintessence of the Vedas, highlights numerous lessons on sustainability that can help businesses tackle the volatile, uncertain, complex and ambiguous world. This article is an attempt to delve into our rich heritage to discover the business sustainability lessons embedded in our age-old scriptures, particularly the Bhagavad Gita, so that businesses can refer to it and develop some authentic responses to the critical modern-day problems faced them.
Indian psychology is characterized by its diverse and rich traditions that have evolved over several centuries. This chapter tries to fulfill four objectives: 1) To provide a brief overview of the concept of self in Bhagavad Gita; 2) to give a brief overview of the two frameworks for moksha given in the Bhagavad Gita with the help of empirical evidence of current research; 3) to propose a conceptual model using Triguna Framework and Trimarg Framework; and 4) to provide the implications of the proposed model. The chapter begins with an explanation of the Indian philosophical understanding of self from the lens of Bhagavad Gita. In the second section, an effort has been made to compare and contrast the two frameworks given in Bhagavad Gita for Moksha. The last section introduces a conceptual model to enhance sattva guna and reduce the rajas and tamas gunas to attain atmabodha that can have positive psychological implications in modern times.
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