By the example of Tara National Park (NP), we present how the geoheritage can and should be presented in a NP where the primary role is played by biology. Tara NP has a rich geoheritage, especially its karst phenomena, which include gorges (e.g. the 1000-m-deep Drina Gorge), plateaus with dolines, dry valleys, and uvalas as well as springs and travertines. In addition, ophiolites also enrich the geoheritage; hence, the area has a high geodiversity. Large reservoirs of the territory provide an opportunity to study the anthropogenic impact on hydrology and geomorphology. After presenting the geoheritage elements of the area, we examine the views and knowledge of local people and visitors about karst and geotourism with the help of a questionnaire survey. The results show that local residents support the further development of tourism, but geotourism is a rather new concept for them. On the contrary, tourists are more familiar with geotourism. Among the development perspectives, tourists support those that involve only minor environmental changes, that is in agreement with NP policy. Finally, we formulate some suggestions about geotourism development in the area. First, we outline some plans for new geo-educational trails and viewpoints. Second, we highlight the possibility to increase the geo-content of some already existing programs (e.g. boat tours). Third, we emphasize that geotourism of Tara should be connected to neighbouring areas. A new geopark is already under planning, which would include the area of Tara NP as well.