Keberhasilan hotel berwawasan ramah lingkungan di Asia-Pasifik: faktor pendorong apakah yang dominan?

Abstract

Recently, operational in hotel industry is pushed to consider the environment effects because the damages of environment are increasing and the usage of natural resources are more than prior term. Nevertheless, in implementing the environmentally friendly hotel operations depends on driver factors: government, customer demand, level of competition, greenness at the organizational level and attitude toward change. The aims of this research are: (1) to describe driver factors pushing the implementation of environmentally friendly hotel operations comprehensively; and (2) to formulate dominant factors the environmentally friendly hotel operation in Asia and Pacific. Based on the purpose, this is explorative research. The analysis technique are by content analysis, analysis-synthesis technique and also particularly model of data reduction, data display and conclusion drawing/verification. These driver factors influence hotel in implementing environmentally friendly hotel operations. Besides those findings, this research shows holistic environmental practices-driven, resort-driven and government-driven in Asia and Pacific region.Keywords: Operation, Driver Factors, Environmental Performance. AbstrakSaat ini bidang operasional hotel ditekankan untuk lebih memperhatikan isu lingkungan karena dampak kerusakan yang ditimbulkan dari aktivitas perhotelan meningkat dan penggunaan jumlah sumber daya alam yang besar. Namun dalam penerapannya tergantung faktor pendorong antara lain government, customer demand, level of competition, greenness at the organizational level dan attitude toward change. Tujuan dari penelitian ini: (1) mendeskripsikan faktor pendorong dalam penerapan operasional hotel berwawasan ramah lingkungan; dan (2) menemukan faktor dominan penerapan operasional hotel ramah lingkungan pada kawasan Asia dan Pasifik secara spesifik. Berdasarkan tujuan, jenis penelitian ini adalah eksploratif. Teknik analisis dilakukan secara analisis isi (content analysis), analisis-sintesis serta model data reduction, data display dan conclusion drawing/verification. Hasil penelitian menunjukkan bahwa kelima faktor pendorong terdapat pada seluruh objek hotel ramah lingkungan dengan tingkat kekuatan mendorong yang berbeda. Selain itu, diperoleh faktor dominan holistic environmental practices-driven, resort-driven dan government-driven pada kawasan Asia dan Pasifik.Kata kunci: Operasional, Faktor Pendorong, Kinerja Lingkungan. PENDAHULUANBidang operasional/produksi suatu organisasi adalah suatu kunci utama yang diharuskan terintegrasi dengan baik bersama bidang lain dalam menjalankan serangkaian aktivitas bisnis. Tujuan akhir dari bidang operasional adalah competitive advantages, yaitu dimensi kritis yang harus ditetapkan oleh organisasi bisnis untuk memenuhi kepuasan pihak internal dan eksternal di masa sekarang dan mendatang,

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