Ketepatan Pengaruh Manajemen Logistik Terhadap Tingkat Kepuasan Pelanggan PT. Bhinneka Bajanas Cabang Cikarang

Abstract

This study aims to determine how much influence logistics management has on the level of customer satisfaction at PT. Bhinneka Bajanas Cabang Cikarang. The population of this research is PT. Bhinneka Bajanas Cabang Cikarang customers as many as 100 people, while the sample in this study were 50 people using the Accident Sampling method, then the data was obtained by simple linear regression analysis. The independent variable in this study is logistical management and the dependent variable is customer’s satisfaction. The results of this study indicate that logistics management has an influence on customer satisfaction. It can be seen from the results of T test, the analysis’ results show the value of T count> T table (6.327> 2.01). It means that H0 is rejected and H1 is accepted, or there is an effect (partially) between Logistics Management and Customer Satisfaction Levels.

The Impression of Logistic Management on Customer Satisfaction in Small and Medium Enterprises

“…The results of this study describe the view of logistics management affecting customer satisfaction in SMEs. This was also explained in previous research, namely Larici and Abdul (2019) which explained that there was an influence between Logistics Management on the Level of Customer Satisfaction at PT. Bhinneka Bajanas Cab.…”

“…Respondents were small and medium enterprises (SMEs) in Batam with a total of 428 respondents. Larici and Abdul (2019) will then become the basis for indicators in making a questionnaire that will be used as a data source in this study. The scale uses a Likert measurement with a score of 1 to 5, where a score of 1 for strongly disagree (STS) to a score of 5 for strongly agree (SS).…”

“…In a previous scientific study by Larici and Abdul (2019), it was stated that there were deficiencies in the logistics management of PT. Bhinneka Bajanas Cikarang Branch, these deficiencies can have a direct impact on customers, so various strategies must be Analysis Of The Concept ….…”

“…According to the research of Larici and Abdul (2019), it is clear that logistics management affects the level of customer satisfaction. Although the effect given is only partial, there are still several other variables that affect the level of customer satisfaction.…”

“…The first variable is Logistics Management with indicators of competitive advantage, use of time and place, speed of delivery, and company image. The second variable is customer satisfaction with indicators of product quality, price, cost, service quality, and emotional.These two variables and indicators fromLarici and Abdul (2019) are used as variables in this study. The hypothesis was tested using Simple Linear Regression with the help of SPSS 26.0 software.…”