In a family business, the family, especially parents, have an important role in providing entrepreneurship education to children for the sustainability of the business in the future. The purpose of this research is to find out (1) how parents instill and shape entrepreneurial values in children, (2) the involvement and contribution of parents and children in family business management, (3) how parents build children's interest in continuing the family business. This research was carried out in 3 places, namely Sate Klopo Ondomohen, Rawon Setan, and Nasi Campur Mbah Cikrak, which are legendary culinary delights in the city of Surabaya. This research uses a qualitative type of research with a descriptive approach, where the researcher collects data through an informant interview process. The results of the research show that: (1) education and instilling entrepreneurial values is carried out by involving children directly in daily business operations so that children naturally learn business from their experiences, (2) there is involvement of parents and children shown in their respective roles -Respectively, in the management of the family business, (3) children's interest in continuing the family business does not fully grow due to direct involvement from an early age, but is influenced by the status of the business which is already legendary and well known to the public.