Keunggulan Bersaing Umkm Kuliner Berbasis Inovasi (Studi Pada Umkm Keripik Samiler Kasper Di Sidoarjo)

Siswati, Endang; Alfiansyah, Ramadhan

doi:10.38076/ideijeb.v1i2.18

Cited by 3 publications

(2 citation statements)

References 2 publications

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“…To become a leader in it, you need to develop an objective marketing strategy as a top priority to combat competition and develop the market. With this background, it is important to analyze marketing strategies on competitive advantages by raising the title "Marketing Strategy Analysis on the Competitive Advantages of Culinary SMEs in Makassar City" because it can be concluded that good management and marketing strategies will increase competitiveness in the market so that they include advantages that can build competitive productivity (Siswati & Alfiansyah, 2020).…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City

Rachmawaty,

Riesso,

Nurdiana

et al. 2023

E3J

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This article analyzes the marketing strategies of culinary Small and Medium Enterprises (SMEs) in Makassar City to maintain a competitive advantage. This study aims to understand effective marketing strategies for increasing the competitiveness of culinary SMEs in the local market. The research method used is qualitative with data collection techniques with data-based mass media, ebooks, journals, and online news portals. The analysis shows that effective marketing strategies include using social media, superior product quality, product differentiation, local promotion, and partnerships with local suppliers. In the face of intense competition, culinary SMEs need to consider these factors to remain the main choice of consumers. This article provides insights and recommendations for other culinary SMEs who want to increase their competitive advantage in Makassar City.

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Section: Introductionmentioning

confidence: 99%

Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City

Rachmawaty,

Riesso,

Nurdiana

et al. 2023

E3J

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“…Inovasi sangat dibutuhkan oleh UMKM untuk dapat bersaing serta menghasilkan produk-produk terbaru yang berbeda (Siswati & Alfiansyah, 2020), sehingga konsumen lebih tertarik membeli produk. Inovasi mencakup pembaharuan produk, penemuan jasa, dan inovasi proses (Dhewanto, Indradewa, Ulfah, Rahmawati, Yoshanti, & Lumanga, 2015).…”

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Building Innovative and Prosperous MSMEs in the Perspective of the Islamic Economy

Awaliyah,

Asri

2023

alif

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MSMEs are one of the determinants of the speed of monetary motion at this time. MSMEs also are companies or companies carried out via people, corporations, small commercial enterprise entities, and families. Indonesia as a developing united states of america makes MSMEs the principle foundation of the network's financial sector, that is executed to encourage the potential of independence in growing in the network, specifically in the monetary sector. The life of latest improvements in MSMEs is some thing that has not been extensively generic by means of all community members regarding attitudes and has not been usual and implemented by using all neighborhood network residents. however the improvement of MSMEs in Indonesia keeps to growth in terms of fine, this is due to the strong support from the authorities inside the improvement performed to MSME business activists, which could be very vital in looking ahead to destiny economic situations and preserving and strengthening the structure of the countrywide economic system. in the MSME region, additionally having creativity and innovation is indeed very a good deal wished. in an effort to drift both of those important elements, An MSME actor on this look at, it is hoped that it may provide information and solutions for the complete community, particularly Muslims as the biggest population in Indonesia in overcoming the present day economic surprise. And no longer only for the business proprietors themselves, the presence of MSMEs can create jobs and advance the economy and prosper on this united states even though MSMEs is considered one-sided or includes small agencies, however MSMEs are taken into consideration one of the backbones of the Indonesian economic system. MSMEs can not be doubted due to the fact they're tested so one can survive and come to be financial drivers, particularly after the economic disaster. however, SMEs additionally revel in many issues, particularly restricted operating capital, low resources of human power, and absence of talent in technology and era (Sudaryanto and Hanim, 2002).

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Creative Economy in a Pandemic: The Effectiveness of Moderation of Digital Transformation in Culinary SMEs in Langsa Aceh

Lubis¹,

Zati²,

Rosalina³

2023

Advances in Economics, Business and Management Research

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Keunggulan Bersaing Umkm Kuliner Berbasis Inovasi (Studi Pada Umkm Keripik Samiler Kasper Di Sidoarjo)

Cited by 3 publications

References 2 publications

Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City

Marketing Strategy Analysis on the Competitive Advantage of Culinary MSMEs in Makassar City

Building Innovative and Prosperous MSMEs in the Perspective of the Islamic Economy

Creative Economy in a Pandemic: The Effectiveness of Moderation of Digital Transformation in Culinary SMEs in Langsa Aceh

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