The article is devoted to the analysis of fundamental aspects of spiritual and ethical education as well as to the development of cultural and moral values, pertaining to global citizens and proponents of sustainable development in the system of undergraduate PR education. The authors view the issues dealing with fostering the feelings of duty, breeding responsibility before other people and the environment, respect for human rights and freedoms as well love and deference for one’s family, the country and the whole world in the process of L2 PR studies. An individual trajectory chosen for L2 PR undergraduates’ needs and capabilities focuses on their intellectual as well as cultural development, thereby serving the purpose of enhancing their individual qualities. The spiritual image and values of L2 PR undergraduates are influenced by all the global problems of our time, including understanding life as the greatest value, preserving the world, the environment, and the entire cultural heritage. Spirituality implies a certain state of human self-awareness to make the one find new expressions in thoughts, in language and actions. This is the foundation for building a healthy and strong society and nations. Online extracurricular activities allow the educators to form not only the basic social, moral and cultural values that guide society, but also contribute to the personal growth of young people, their formation as individuals, the realization of all their potentials and abilities.