2024
DOI: 10.1108/ecam-08-2023-0852
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Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran

Erfan Anjomshoa

Abstract: PurposeKey performance indicators (KPIs) play a pivotal role in evaluating the level of success of an organization in achieving its business objectives. The objective of the current research is to identify and prioritize effective KPIs in branding products and construction projects, which contribute to the success of construction companies in a competitive environment.Design/methodology/approachThe present research is of an inferential, descriptive and survey nature. In this study, we identified the influentia… Show more

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Cited by 5 publications
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