Key Success Factors for Strategic Management in Digital Business

Met, İlker; Uysal, Ertuğrul Umut; Özkaya, Kadir Serhat; Orç, Esra

doi:10.1007/978-3-030-29739-8_13

Cited by 11 publications

(6 citation statements)

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“…Model testing on SEM-PLS is conducted in two stages: testing the measurement model (outer model) and structural model (inner model). (Saura, 2021), (Bissell, 2020), (Met et al, 2020) Source: Data processed, 2021…”

Section: Discussionmentioning

confidence: 99%

Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

Panjaitan

Indriani

2022

mem

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<p>This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.</p>

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Section: Discussionmentioning

confidence: 99%

Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

Panjaitan

Indriani

2022

mem

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“…Thus, these decisions are highly influenced by human psychology (Poorgholami et al, 2016). The innovation management decisions are, therefore, significantly influenced by the human psychology as they require managerial (human input) (Met et al, 2020). It is also asserted that the considering the fact that innovative behavior stems from mental function, the professional competencies of the psychologist appear to be crucial for effective innovation management competencies in the organization (Silva et al, 2020;Tiwari & Buse, 2020).…”

Section: Importance Of Educational Psychologists and Readiness For In...mentioning

confidence: 99%

Studying Future Educational Psychologists’ Readiness for Innovation Management Competencies in Universities of Kazakhstan

Zhumabekova¹,

Želvys²,

Algozhaeva³

et al. 2022

INT J INSTRUCTION

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“…Despite the antiquity of the studies, these premises remain true. Technology offers great opportunities and also great threats (Met et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The digital economy that was enabled and enhanced by technological discoveries since the 1960s has been transforming the business world. After continuous improvements in hardware and software, we must mention the maturation and popularization of the technology used by people from all social classes (Met, Uysal, € Ozkaya, & Orç, 2020). This led to organizations applying digital business paradigms (Drew, 2003;Ghosh, 2002).…”

Section: Literature Review 21 Digital Economy and Digital Businessmentioning

confidence: 99%

Lessons from the fastest Brazilian unicorn

Damasceno

Morini

Pannellini

2021

INMR

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PurposeThe purpose of this paper is to analyze the process of why a Brazilian digital startup company reached unicorn status the fastest.Design/methodology/approachAfter the literature review, the authors conducted the questionnaire containing 13 questions used in 18 in-depth interviews conducted in the case study. Saturation point combined with the independent and in-depth analysis of the researchers is used to achieve internal and external validity. The primary data collected underwent an analytical approach, followed by a resource-based view (RBV). RBV does not deal with time. There is a gap in the literature and an opportunity here: to analyze the fastest company to become a unicorn under the RBV lens.FindingsThe case reveals that value can be found in traditional sectors, as is the case of the real estate sector. This is a case of a company in the direct home-buying space.Practical implicationsThe contribution of this paper is both practical, with the seven lessons, and theoretical. Resources allocated to a specific context in a specific geographic region shift the attention away from the absolute value of resources to the timing of aggregating them. Thus, the contribution accounting for time is new to the RBV.Originality/valueThe originality lies in the analysis of the dynamics of digital businesses with exponential growth.

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Key Success Factors for Strategic Management in Digital Business

Cited by 11 publications

References 1 publication

Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective

Studying Future Educational Psychologists’ Readiness for Innovation Management Competencies in Universities of Kazakhstan

Lessons from the fastest Brazilian unicorn

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