2021
DOI: 10.1051/e3sconf/202123202020
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Key Success Factors' Identification of Farm Tourism: A Case from Indonesia

Abstract: The setting of this study is an orchard that has turned into thriving farm tourism. The company continues to develop itself in line with the high demand for horticultural products and tourism to excel in doing business. This research aims to identify the key success factors of a tourism farm company. Having useful information enables a company to understand its competitive advantages and powerful resources. Therefore, they can outperform the competition and prevent competitive losses. This study employs an exp… Show more

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Cited by 11 publications
(14 citation statements)
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References 11 publications
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“…As indicated by researchers, comparing the customer's pre-use expectations with their feelings after using the product generates satisfaction (Oliver, 2010;Fatmawati and Olga, 2023). In reference to Bitner and Zeithaml, (2018), customer satisfaction is essential to a company's performance and serves as the benchmark for assessing the quality of services that companies offer to their clients.…”
Section: Tourist Satisfaction (Ts)mentioning
confidence: 99%
“…As indicated by researchers, comparing the customer's pre-use expectations with their feelings after using the product generates satisfaction (Oliver, 2010;Fatmawati and Olga, 2023). In reference to Bitner and Zeithaml, (2018), customer satisfaction is essential to a company's performance and serves as the benchmark for assessing the quality of services that companies offer to their clients.…”
Section: Tourist Satisfaction (Ts)mentioning
confidence: 99%
“…Melihat kondisi tersebut, pengelola objek wisata diharapkan memiliki kesadaran dan kemampuan untuk menjalin hubungan berkelanjutan dengan wisatawan sebagai target pasar dan masyarakat luas (Lončarić et al, 2019). Pemahaman akan pentingnya evaluasi potensi yang dimiliki pengelola dibidang wisata, merupakan salah satu kunci utama kesuksesan strategi usaha dibidang ini (Fatmawati et al, 2021). Kegiatan pengabdian kepada masyarakat oleh tim PSDM, dilakukan dalam upaya peningkatan kapasitas pengelolaan objek wisata khususnya dalam bidang digital branding.…”
Section: Pendahuluanunclassified
“…Penelitian ini memberikan kontribusi pada kajian sebelumnya tentang pemasaran pariwisata dimasa pandemi Covid-19. Beberapa penelitian menegaskan jika pariwisata perlu melakukan strategi pemasaran atraktif untuk bertahan (Fatmawati et al, 2021;Nuryakin & Priyo, 2018). Penggunaan digital dalam kegiatan pemasaran yang dilakukan (Tsourgiannis & Valsamidis, 2019), pemberdayaan sumber daya manusia dalam memberikan pelayanan (Baum, 2018), menyiapkan sarana dan prasarana (Stankov et al, 2020) serta fokus pada daya tarik wisata yang dimiliki (Mainolfi & Marino, 2020) menjadi beberapa contoh yang dapat dilakukan.…”
Section: Pendahuluanunclassified