Key Success Factors in Regional Festivals: Some Australian Experiences

A framework for the development of event public policy: Facilitating regional development

“…political parties, special interest groups and their professional lobbyists constantly seek to influence policy'' (Getz, 2007, p. 328), the status quo can be easily upset, in turn damaging the consensus within, and stability and structure of, the policy community (Richardson, 2000). At the very least then, local government should be aware of the makeup of the event policy community and the role of different actors in the development of event policy (Lade & Jackson, 2004). Moreover, local government should be cognisant of the power relations in the event policy community, because among other things, ''politics is about control.…”

The carnivalesque and event evolution: a study of the Beltane Fire Festival

“…However, Getz (2000) also argues that where events are less tied to commercial and profit-related goals, they are less likely to be affected by competition and age. Conversely, Lade and Jackson (2004) examined key success factors of regional festivals. These included a unique and creative festival concept, a passionate artistic director, responding to audience feedback and quality facilities.…”

“…Thus, the contemporary BFF is characterised by connections with the previous festival. The importance of key figures (Lade & Jackson, 2004;Richards & Ryan, 2004) with a passion for reviving and re-initiating an ancient cultural festival reflects the conceptual stage in event evolution (Beverland et al, 2001). Further, an additional feature of the BFF is the spiritual overtones, given the connections to seasonal change.…”

“…This paper builds on existing work by identifying features of the carnivalesque within the context of the evolution of a small-scale festival, the BFF. Event evolution studies are wide-ranging (Higham & Ritchie, 2001;Lade & Jackson, 2004;Quinn, 2006;Sofield, Mei, & Li, 1998;Sofield & Sivan, 2003) and the identification of life cycle stages (Beverland, Hoffman, & Rasmussen, 2001;Richards & Ryan, 2004) is a common theme. Broadly, events evolve through stages of birth, growth, maturity and thereafter, decline or revival and, as such, reflect models drawing upon Levitt's product life cycle (1965) and more lately, Butler's (1980) adaptation to tourism destinations.…”

The business of cultural heritage tourism: critical success factors

“…Finally, an ability to meet visitor needs and expectations requires a balance between a tourism market-oriented and heritage conservation approach. Lade and Jackson (2004) argued for a greater focus on the CHT visitor. It would seem that success eludes many CHT operations where the primary focus is often on preservation or conservation of cultural items rather than tourism product development and service to visitors.…”