Key Success Factors, Marketing Opportunities and Challenges: A Case Study of Bonco Virgin Coconut Oil

Ing, Grace Phang; Chan, Jennifer Kim Lian; Lim, Tze Y; Fresnido, Mia Bella R.

doi:10.56527/jabm.9.1.5

Cited by 2 publications

(2 citation statements)

References 15 publications

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“…Hal ini dipilih masyarakat karena berbagai alasan di antaranya adalah karena usia produktif kelapa lebih lama dibandingkan dengan e-ISSN: 2620-3332 SELODANG MAYANG komoditas lainnya dan pemeliharaannya tidak memaklan biaya besar. Dalam transaksi jual beli kelapa harga merupakan salah satu faktor penting dalam pelaksanaan jual beli kelapa [5]. Dalam proses penetapan harga kelapa oleh toke kepada petani yang berutang selalu terjadi di Teluk Dalam Kecamatan KuIndra Kabupaten Indragiri Hilir.…”

Section: Pendahuluanunclassified

Perilaku Pasar Kelapa Tingkat Petani

Mardesci,

Novitasari,

Yulianti

et al. 2024

selodangmayang

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This research aims to analyze the structure, conduct, and performance of the coconut market in the villages of Teluk Dalam, KuIndra Subdistrict. A sampling of farmers using accidental sampling and merchant sampling using the census method. Data analysis descriptively and quantitatively. Descriptively the market structure is seen through the number of market participants and market behavior is seen through the practice of price formation. Quantitatively, market structure analysis uses concentration analysis of market behavior using correlation analysis. The results of this research show Market behavior indicates that factories and traders dominate the market, this is seen from the value of the transmission price <1 are the channels with the lowest margin among the four channels in Teluk Dalam Villages. Penelitian ini bertujuan untuk menganalisis struktur, perilaku dan kinerja pasar kelapa di desa Teluk Dalam, Kecamatan KuIndra. Pengambilan sampel petani menggunakan accidential sampling dan sampel pedagang menggunakan metode sensus. Analisis data dengan deskriptif dan kuantitatif. Secara deskriptif struktur pasar dilihat melalui jumlah pelaku pasar dan perilaku pasar dilihat melalui praktik pembentukan harga. Secara kuantitatif, analisis struktur pasar menggunakan analisis konsentrasi perilaku pasar dengan menggunakan analisis korelasi. Hasil penelitian ini adalah Perilaku pasar menunjukkan bahwa pabrik dan pedagang mendominasi pasar, hal ini dilihat dari nilai harga transmisi <1 merupakan saluran dengan margin terendah di antara empat saluran di Desa Teluk Dalam.

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Section: Pendahuluanunclassified

Perilaku Pasar Kelapa Tingkat Petani

Mardesci,

Novitasari,

Yulianti

et al. 2024

selodangmayang

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“…About 70% of the coconuts produced in Sri Lanka are for domestic consumption, making coconut oil the main edible oil for Sri Lankans. Coconut oil is deeply embedded in Sri Lankan culture, and despite the availability of alternative oil types, 91% of the population still relies on coconut oil as their primary source of fat (Gunawardana 2018;Phanga et al, 2022;Sandupama et al, 2022). Therefore, the potential for adulteration and food fraud incidents is high in the local market.…”

Section: Issues Related To the Marketing Of Coconut Oilmentioning

confidence: 99%

Exploring the quality and safety issues in the coconut oil processing industry in Sri Lanka: A Review

Samarasinghe,

Samaranayake,

Dharmaprema

2023

J Sci.Univ.Kelaniya

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Coconut oil is a significant dietary component in Sri Lanka and serves as the primary source of fat for Sri Lankans, primarily used for culinary purposes. This review focuses on the quality and safety concerns within the coconut oil processing industry of Sri Lanka. The study collected data through interviews with industry personnel, conducted field visits to both small-scale and large-scale operations, and analyzed existing research. Several factors impact the quality and safety of coconut oil products. Key issues include the increase in free fatty acid content, the production of aflatoxin in copra, phthalate contamination from packaging, and the contamination of coconut oil with polyaromatic hydrocarbons (PAH). These quality and safety concerns result from cross-contamination with metals and other chemicals during equipment use, a shortage of trained personnel, insufficient laboratory testing of oil quality parameters before market distribution, and inadequate surveillance of small and medium-sized oil mills by regulatory bodies. Additionally, the local market faces high levels of adulteration, where coconut oil is mixed with lower-quality oils, stored improperly, or is of overall poor quality. Issues related to coconut cultivation include a decline in yields due to inefficient land usage, reduced productivity, climate change impacts, pest infestations, diseases, and increased production costs. The adulteration problem arises from the supply-demand gap for coconut oil in Sri Lanka and the high cost of producing one litre of good-quality coconut oil. The Sri Lankan government and the Sri Lanka Standards Institution have introduced a product standard for coconut oil production, outlining key parameters for the final product. Nevertheless, the absence of a comprehensive process standard affects quality control throughout production. Small and medium-scale producers lack awareness of SLSI standards, leading to non-compliance, along with an absence of regular quality and safety checks. Consequently, stringent enforcement is necessary to address these challenges. While improvements have been made, unresolved issues remain; therefore, a quality assurance system for the coconut oil processing industry is an urgent requirement, especially for small and medium-scale oil production facilities, which are key suppliers to the local market.

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Key Success Factors, Marketing Opportunities and Challenges: A Case Study of Bonco Virgin Coconut Oil

Cited by 2 publications

References 15 publications

Perilaku Pasar Kelapa Tingkat Petani

Perilaku Pasar Kelapa Tingkat Petani

Exploring the quality and safety issues in the coconut oil processing industry in Sri Lanka: A Review

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