There is a significant disparity between the availability and demand for organs, making this a worldwide problem. The situation happens in Malaysia as well since those in need of an organ transplant may have to wait years for a suitable donor to be located. The patient's risk of developing serious health problems or possibly passing away rises in proportion to the length of time they must wait. Given the current organ shortage, it is crucial to investigate the factors associated with organ donation intention. Knowledge, attitude, moral values, and perceived benefit and risk are the independent variables of the study, and organ donation intention is the dependent variable of the study. This cross-sectional study employs 129 respondents living in Dungun, Terengganu. The sampling technique used is a convenient sampling technique and SPSS version 24 is employed to analyze the data of the study. The findings of the study show that attitude, moral values, and perceived benefit and risk were found to be associated with organ donation intention. However, knowledge is not correlated with organ donation intention. This study also found that attitude toward organ donation is the most significant factor that influences organ donation intention. These results have implications for the design of effective public policies and programs to increase organ donor registration among the general public.