In this paper, we show that using different concentrations of reagents, it is possible to produce gold nanoparticles with different morphology (size, shape). The color of obtained colloidal gold change from pink, violet to blue, and it corresponds to the shape change. The pink color corresponds to spherical nanoparticles and the blue one to a star shape. The mixture of those two types of nanoparticles result in a violet tone. It was also shown that kinetics of nucleation and growth process is controlled by the reaction on the gold atoms surface, i.e., comproportionation of Au(III) and Au(0) to Au(I), which can be inhibited by varying precursor and reductant concentration.