Model for evolution of the hydrogen induced direct phase transformation in R 2 Fe 17 (R-Sm, Y) type hard magnetic alloys has been proposed. It is shown that evolution process of hydrogen-induced direct phase transformation in R 2 Fe 17 type hard magnetic alloys is controlled by diffusion process of Fe atoms in low temperatures interval of 330-750°C and in high temperatures interval of 780-860°C phase transformation process is controlled by growth kinetics of rare-earth RH 2 hydride phase. It have been determined the values of an effective activation energy for hydrogen induced direct phase transformation in Sm 2 Fe 17 alloy that varying from 109 up to 230 kJ/mol for and from 162 up to 242 kJ/mol for Y 2 Fe 17 alloy, consequently. It has been established that the above values of effective activation energy in low temperature region (330-750°C) have good agreement with an activation energy of data for diffusion of Fe atoms in Rare-Earth metals-Q=250 kJ/mol and also self-diffusion of Fe atoms in α-Fe phase of iron ~250.6 kJ/mol. Because of this were calculated the value of free energy of critical nucleus of α-Fe phase formation for Sm 2 Fe 17 and Y 2 Fe 17 alloy that equals 239.9×10 3 J/mol and 353.4×10 3 J/mol, consequently. On the base of above-mentioned data has been proposed model for evolution of the hydrogen induced direct phase transformation in R2Fe17 (R-Sm, Y) type hard magnetic alloys, in particulary, in our case we can believe that evolution process of transformation is controlled by two main process, i.e. nucleation and growth process of the two main phases: RH 2 hydride phase and α-Fe phase. In accordance with above described model on the base of Kolmogorov and Lyubov kinetic theory of the phase transformations has been obtained kinetic equation that well described the isothermal kinetic diagram for this type transformation in R 2 Fe 17 (R-Sm, Y) type hard magnetic alloys.