The efficiency of hematite for the removal of Orange G from aqueous solution has been studied at various concentrations as a function of time, temperatures and pH. It was found that the low initial concentration, low temperature and low pH favor the removal process. The maximum adsorption of the dye on hematite has been recorded at 25 mg/l concentration, 303 K temperature and pH 3. The negative values of change in free energy and enthalpy indicate the spontaneous and exothermic nature of the process, respectively. Fixation and immobilization of the dye molecules at the surface of hematite as a result of adsorption are responsible for the negative entropy effect. The effect of pH was described by considering coulombic attraction and aqua complex formation approaches. The applicability of various adsorption isotherms--Langmuir, Freundlich and Jossens--was tested in order to find the most suitable isotherm. The Freundlich isotherm was fitted with the data of the present study.