“…This γ behaviour suggests that, at 0.5 cmc DTAB, there was a strong interaction between the polymer and surfactant in the bulk, suppressing the formation of a monolayer of either component with no additional synergistic adsorption observed. The carbonyl (ester) groups in the PVAc side chains could partially hydrolyse, resulting in negatively charged OHgroups in the polymer structure [48,49], providing additional attractive electrostatic interactions between the PEG-g-PVAc and the cationic DTAB.…”