We propose a novel explanation for the well-known persistent in ‡ation response to monetary policy shocks by introducing variable elasticity demand curves in a staggered price model with trend in ‡ation. The demand curves induce strategic complementarity in price setting and thus generate in ‡ation persistence under positive trend in ‡ation through the e¤ect on in ‡ation dynamics of a measure of price dispersion, which di¤ers from relative price distortion. We also show that credible disin ‡ation leads to a gradual decline in in ‡ation and a fall in output and that lower trend in ‡ation reduces in ‡ation persistence, as observed around the time of the Volcker disin ‡ation.JEL Classi…cation: E31, E52