Knowing the Blood Nondonor to Activate Behaviour

Abstract

This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study’s results confirm the influence of traditional variables (sociodemographic characteristics, psychological and physical barriers and impure altruism), as well as the power of anticipated emotions, both positive and negative, of donation action and inaction as variables explaining the intention to donate. Another important contribution has been to develop the moderating role of psychological and physical barriers, in addition to impure altruism, on cause–effect relationships between anticipated emotions and intention to donate. A number of practical implications can be derived from this study for transfusion centres responsible for donation promotion.

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

“…Within this context, the importance of anticipated emotions [ 29 ] has been noted, as has the market-oriented tendency of the bodies managing donation [ 30 ]. Regarding the agents, the need to distinguish and characterise the recruitment and engagement motives and strategies for non-donors [ 31 ], occasional donors and active donors has also been highlighted [ 32 ]. In this respect, intrinsic and extrinsic stimuli have been found to be important for motivating non-donors [ 33 ].…”

The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain

“…In this regard, social marketing campaigns should design donor recruitment and retention strategies that maximise the benefits of donation, while minimising the perception of barriers and costs. Thus, Martín-Santana et al [ 99 ] propose social marketing actions for non-donors, while Romero-Domínguez et al [ 52 ] address active donors, although there are messages, which can be directed at both types of donor because active donors can also continue to perceive barriers to the act of donating. With regard to the content of the messages of social marketing campaigns, it is essential to strengthen the motivations of the donor.…”

Rational or altruistic: the impact of social media information exposure on Chinese youth’s willingness to donate blood

“…Altruism is primarily defined as the motivation for intentional, voluntary behavior to help others in everyday life. For the measurement of the altruism variable, it was adapted from Martin’s ( 56 ) study to measure altruism with six questions, example question: “‘Donating blood can help someone or save a life and contribute to human solidarity,” “Donating blood to help others can bring personal satisfaction,” “Blood cannot be produced, we need to work together,” “Donating blood makes me feel that I am valuable and useful to society “, “Donating blood is fulfilling a social and moral obligation to help others,” “Donating blood does not require much effort,” the questions were all measured using a 5-point Likert scale, (1 = strongly disagree, 2 = partially disagree, 3 = not sure, 4 = partially agree, 5 = strongly agree), with excellent Cronbach’s coefficients (α = 0.886, M = 4.0033, SD = 0.76428).…”