Knowing your publics: The use of social media analytics in local government

Moss, Giles; Kennedy, Helen; Moshonas, Stylianos; Birchall, Chris

doi:10.3233/ip-150376

Cited by 18 publications

(8 citation statements)

References 25 publications

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“…Social media data mining and the question of public agency' by one of us, Helen Kennedy, and Giles Moss, considers the conditions required to enable a relationship between the public and data in which publics have greater agency than has generally been the case to date. The paper emerges from empirical research with public sector organisations (Kennedy et al, 2015;Moss et al, 2015) but does not report on that research. Rather, like Bolin and Schwarz's paper, it focuses on the principles that the empirical research has unveiled as necessary for good data/agency relations.…”

Section: Five Contributions On Data and Agencymentioning

confidence: 99%

Data and agency

2015

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This introduction to the special issue on data and agency argues that datafication should not only be understood as the process of collecting and analysing data about Internet users, but also as feeding such data back to users, enabling them to orient themselves in the world. It is important that debates about data power recognise that data is also generated, collected and analysed by alternative actors, enhancing rather than undermining the agency of the public. Developing this argument, we first make clear why and how the question of agency should be central to our engagement with data. Subsequently, we discuss how this question has been operationalized in the five contributions to this special issue, which empirically open up the study of alternative forms of datafication. Building on these contributions, we conclude that as data acquire new power, it is vital to explore the space for citizen agency in relation to data structures and to examine the practices of data work, as well as the people involved in these practices.

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Section: Five Contributions On Data and Agencymentioning

confidence: 99%

Data and agency

2015

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“…Social media refers to web-based applications which support inter-user interaction (Kaplan & Haenlein, 2010), that emphasizes active participation, connectivity, collaboration, and the exchange of ideas (Moss et al, 2015). In the context of the public sector, social media is defined as a technology group which enables public organizations to create greater public involvement (Criado, Rojas-Martín & Gil-Garcia, 2017).…”

Section: The Characteristics and Benefits Of Social Media For Governmmentioning

confidence: 99%

“…Transparency and accountability which are challenging to achieve become possible through social media, resulting in the trust of the government (Carter & Bélanger, 2005). Public preferences can also be tracked primarily to improve the quality of public services which are tailored to the needs and desires of the public (Moss et al, 2015). Social media presents a public space where the public and government interact.…”

Section: Public Involvement In Social Mediamentioning

confidence: 99%

Social Media and Local Government in Indonesia: Adoption, Use and Stakeholder Engagement

Santoso¹,

Rinjany²,

Bafadhal³

2020

Ro. J. Comm. & PR

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While social media has been extensively adopted by local governments, not all of its benefits have been achieved. One reason is that local government-owned social media is less appealing. This research argues that to increase public involvement in social media, the government needs to understand public behavior on social media by exploring public preferences on the content and media produced. This research applies a Stakeholder Engagement Index (SEI) to study public behavior on social media. The results of the study demonstrate that although content containing information about government activities has been produced, it has a low engagement level. Moreover, people prefer content with photos and videos, which apparently dominate local government posts and tweets. This research academically confirms that SEI is an alternative method for understanding public behavior on social media and practically presents choices of content categories preferred by the public.

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“…Organizations use SMA to understand their publics in terms of how they communicate and behave, what they think and feel, and how they relate to one another (Moss et al , 2015). In particular, they conduct social media monitoring to listen to and interact with publics, protect their brands from competition by monitoring competitors’ activities, create brand values by identifying influencers, and monitor and track issues that develop (Zhang and Vos, 2014).…”

Section: Using Social Media Analytics For Boundary Spanningmentioning

confidence: 99%

Social media analytics: how they support company public relations

Tam

Kim

2019

JBS

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Purpose In the midst of practitioners’ increasing use of social media analytics (SMA) in guiding public relations (PR) strategy, this paper aims to present the capabilities and limitations of these tools and offers suggestions on how to best use them to gain research-based insights. Design/methodology/approach This review assesses the capabilities and limitations of SMA tools based on industry reports and research articles on trends in PR and SMA. Findings The strengths of SMA tools lie in their capability to gather and aggregate a large quantity of real-time social media data, use algorithms to analyze the data and present the results in ways meaningful to organizations and understand networks of issues and publics. However, there are also challenges, including the increasing restricted access to social media data, the increased use of bots, skewing social conversations in the public sphere, the lack of capability to analyze certain types of data, such as visual data and the discrepancy between data collected on social media and through other methods. Originality/value This review suggests that PR professionals acknowledge the capabilities and limitations of SMA tools when using them to inform strategy.

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Knowing your publics: The use of social media analytics in local government

Cited by 18 publications

References 25 publications

Data and agency

Data and agency

Social Media and Local Government in Indonesia: Adoption, Use and Stakeholder Engagement

Social media analytics: how they support company public relations

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