“…The Social Cognitive Theory [ 18 ] and the Information Motivation Behavioral Skills Theory (IMB) [ 19 ] and previous literature [ 1 , 2 , 4 , 8 , 10 , 11 ] provided the theoretical foundation and guided selection of the independent predictors analyzed in this study respectively. The independent predictors have been categorized into Individual level factors such as Respondents age (15–19, 20–24, 25–29, 30–34, 35–39, 40–44, 45–49), Marital status (recoded into Never in union/Not Married, Married/Living with partner, Divorced/Separated/Widowed), Highest educational level (No education, Primary, Secondary, Higher), Religion (Catholics, Protestants, Adventists, Muslim, Traditional & Others), Frequency of reading newspaper/magazine (Not at all, Less than once a week, At least once a week), Frequency of listening to radio (Not at all, Less than once a week, At least once a week), Frequency of watching Television (Not at all, Less than once a week, At least once a week), Wealth Index Combined (Poorest, Poorer, Middle, Richer, Richest), Currently pregnant (No or Unsure, Yes), Visited health facility last 12 months (No, Yes), Covered by Health Insurance (No, Yes), Respondent currently working/Employment status (Employed, Unemployed).…”