2017
DOI: 10.4236/jss.2017.57010
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Knowledge and Anchoring: Verification of Three Circumstances in Which Knowledge Does Not Interfere with Anchoring

Abstract: Many researchers have demonstrated that those people with higher knowledge are less subject to the impact of a given anchor. In real life, however, a situation might be quite complicated and not simply a question of an existing high (or low) anchor. We have designed four tests to demonstrate the relation between knowledge and anchoring. We hold that only in general situations can knowledge interfere with the anchoring effect. Study 1 was used to demonstrate this hypothesis. The research result in turn served a… Show more

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“…In our study, the respondents were not able to go back and change their appraised value. Instead, the result is more in line with the result of Tang and Lin (2017) and George et al (2000), concluding a persistent anchor effect.…”
Section: Anchor Effectssupporting
confidence: 51%
“…In our study, the respondents were not able to go back and change their appraised value. Instead, the result is more in line with the result of Tang and Lin (2017) and George et al (2000), concluding a persistent anchor effect.…”
Section: Anchor Effectssupporting
confidence: 51%