Knowledge and technology transfer networking platforms in modern research universities

Abstract

Innovative development of Ukraine is possible due to the introduction of an effective mechanism for the promotion of commercially attractive scientific ideas and developments, which are produced at universities, into the domestic and international markets. It is extremely difficult for research universities to negotiate the transfer of their developments due to the lack of an extensive technology transfer infrastructure where an information system would be in place to exchange technological requests and proposals. The authors demonstrate a modern toolkit for the transfer of knowledge and technology, which is actively used by the international academic community and contributes to the consideration of modern specifics in the organization of innovative marketing in research universities. In the article, the authors analyze the role of social and communication tools, namely media and online social platforms, such as Instagram, Twitter, LinkedIn, or YouTube, or other communication search platforms, including Enterprise Europe Network in the technological transfer of world research universities and Ukrainian university practice. The dominance of positive features in the use of media tools for technology transfer proves its viability for the Ukrainian market. Using the tools of media sector it was proposed to develop a modern strategy for commercializing the results of innovative activities of research universities. The article offers considering the process of bringing to commercially attractive results of experimental research at universities based on the methodology of network marketing and education.

Qualitative assessment of the development of creative industries in emerging countries: The case of Kazakhstan

“…The analysis results showed that in the creative sphere, preference is given to personal qualities. At the same time, education and skills can also be obtained through short training courses or even online platforms (Novikova et al, 2020). Some respondents noted that insufficient education is not the main barrier to recruitment.…”

Strategic management of creative industries: A case study of university information institutions

“…In the UK, marketing communications play an important role and, as a rule, every information institution has such a specialized department in its structure or uses the services of external marketing consultants to promote their projects on the market and expand the share of library information services on the global information market. The transfer of technologies in universities based on a network approach is widely described by Novikova et al (2020). Hajdikova and Polanecka (2013) outlined the methods of using marketing technologies in education.…”

Analysis of key university leadership factors based on their international rankings (QS World University Rankings and Times Higher Education)

“…The problem of comparing universities arises not only in terms of competition but also in terms of their consolidation and merger, management of these processes from planning to full integration (Sułkowski et al, 2019). Comparison is also necessary for the formation of knowledge and technology transfer networking platforms (Novikova et al, 2020) and can be valuable in developing targeted forms of cooperation between universities and businesses (Rayevnyeva et al, 2018). Scientometric (bibliometric) analysis is one of the most common methods for assessing and comparing universities' scientific productivity, but it only gives a narrow picture of their activities and is often insufficient (Cancino et al, 2017).…”