“…So far numerous cross-border knowledge interaction, including technology transfer projects, have encountered considerable difficulties or have failed because of significant cultural variations and barriers (Almeida et al, 2002;Holden, 2002;Kohlbacher and Krähe, 2007;Li and Scullion, 2006;Lindqvist et al, 2007;Moitra and Kumar, 2007;Qin et al, 2008;Seigel et al, 2003). Therefore in this paper especially the role of culture in more interactive type of U-I R&D collaboration is examined.…”