“…New opportunities for learning and fresh insights that enable service innovation often occur at the boundaries of a CoP or NoP (Swan et al, 2002;Oreszczyn et al, 2010), through weak ties with other networks (Granovetter, 1985). For example, it has been found that new clients, contacts with researchers and recent graduates starting their careers as advisors may give established consultants new insights (Fosstenløkken et al, 2003;Taminiau et al, 2009;Zhou et al, 2005;Van Helden et al, 2010;Werr and Stjernberg, 2003). Because a decentralised network involves contacts with people which are outside the established CoPs and NoPs of advisors, and there may be boundaries in terms of culture, language, work procedures, often so-called boundary spanners or brokers are needed to exploit such weak ties (Oreszczyn et al, 2010;Klerkx and Leeuwis, 2009) and create linking social capital.…”