Knowledge Creation, Quality Communication or Team Performance? An Empirical Investigation of Instant Messenger Adoption in the Work Place

Tarofder, Arun Kumar; Haque, A. K. M. Ahasanul; Ramayah, T.; Shil, Nikhil Chandra; Uzir, Md. Uzir Hossain

doi:10.2139/ssrn.4046054

Cited by 1 publication

(1 citation statement)

References 43 publications

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“…Thus, this study has confirmed the existence of both relationships. Meanwhile, H3 and H4 proposed that perceived ease of use, and perceived usefulness had a significant effect on trust thus, consistent with the previous studies (Liao et al, 2021;Manis & Choi, 2019;Tarofder et al, 2023). Meanwhile, connections between trust and purchase intention H5 reported highly significant findings hence, supported by the previous studies (Harrigan et al, 2021).…”

Section: Discussionsupporting

confidence: 84%

Integration of Social Media Marketing in TAM Model in SME Landscape

Makmor

2024

The European Proceedings of Social and Behavioural Sciences

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Small and medium-sized businesses (SMEs) must adapt their business sustainability in light of the current circumstances if they hope to survive the epidemic. Building businesses that expose consumers to a new path for opportunity and growth is made possible by expanding the usage of technology. Similarly, online social media marketing has become increasingly important in the present business niche. However, social media marketing is still underutilised by SMEs. Social media marketing boosts revenue and competition advantage. Social media marketing is a potent tool that business management may use to aid in marketing and sales to draw people to make online purchases. To analyse the social media marketing impacting customers' purchases online, hence, the objective of this study is to propose an innovative framework by including social media marketing into the Technology Acceptance Model (TAM). These social and technological play a crucial role in advancing to start up the economic recovery as we shift to the endemic phase. The present study employs convenience sampling, a non-probability sample technique, to gather responses from Malaysian online users through a questionnaire survey. This study utilised the Partial Least Square Structural Equation Modelling (PLS-SEM) approach. A total of 392 respondents' usable questionnaires were obtained consequently. The study's findings indicated that all relationships significantly influence purchase intention on social commerce websites. Besides, the discovery of TAM revealed its role as a partial mediator between the relationships. The study emphasises the role of social media marketing to guide measuring the effectiveness of marketing technology.

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Section: Discussionsupporting

confidence: 84%

Integration of Social Media Marketing in TAM Model in SME Landscape

Makmor

2024

The European Proceedings of Social and Behavioural Sciences

View full text Add to dashboard Cite

show abstract

Knowledge Creation, Quality Communication or Team Performance? An Empirical Investigation of Instant Messenger Adoption in the Work Place

Cited by 1 publication

References 43 publications

Integration of Social Media Marketing in TAM Model in SME Landscape

Integration of Social Media Marketing in TAM Model in SME Landscape

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