Abstract.From the 1860s to the 1970s and beyond, animal names in Hebrew have been modernised. Globally, members of the public have gained more exposure to variously mediated representations (e.g., on television) of animal taxa of which they would not have experience even at the zoo, and for example in popular culture (e.g., new fables children are read at neighbourhood libraries, e.g. in London) dinosaurs have become what exotic animals and dragons were in folklore in premodern societies. Global exposure to the Web has served well more serious engagement (though as a hobby) of a sector of the public with zoology (both neontology, i.e., extant animals, and palaeontology, i.e., fossils). Also increased sophistication among academic zoologists involves somewhat more acutely felt needs (also, up to point, among secondary teachers) to be able to make use of common names sometimes even when referring to superordinate fossil taxa, especially zoological orders, thus extending the modern vernacular lexicon beyond neontology also to palaeontology. One actually comes across English adaptations of scientific names of family or order names, as well as such compounds as beardogs, or "dog bear", or "giraffe rhinos", or then terms that sound more technical (e.g., amphicyonine and daphoenine beardogs). Tactics of neologisation are discussed, with a focus on zoologists' Israeli Hebrew as being the target language. Among the other things, producing smooth and relatively more transparent terminology serves the need of writing in one's own language referential scholarly prose for dealing with a status quaestionis in flux.Keywords: Lexicon, Terminology, Neologisms, Zoonyms (animal names), mammals, palaeontology, fossils, Mesozoic, Cenozoic, Hebrew, English, phono-semantic matching, phono-morphological matching.
IntroductionIn this volume, this article is one in a pair of contributions (cf. Nissan and Zuckermann 2013) concerned with animal names (zoonyms) for referential use, inCommon Names for Mesozoic and Cenozoic Mammals 563 particular by zoologists. Elsewhere in this volume I also exemplify and discuss literary zoonyms, i.e., animal names in literary texts (Nissan 2013a). Perusing these papers will hopefully make it clear that there is a rather stark contrast between the criteria by which common names for animal taxa are introduced for use by zoologists (or biology teachers), and criteria fitting in the poetic conventions of some given genre of the belles letters. The structure of this article is as shown in Table 1. In particular, the present study is concerned with common names (Hebrew neologisms, or English terms) for denoting fossil animal taxa, in particular mammals. Mammals appeared during the Mesozoic, or Secondary era; they were tiny commensals in the same environments as the dinosaurs. The great expansion of the mammals took place during the Cenozoic, or Tertiary era. The Tertiary groups of mammals were so significantly different from those of the Quaternary era which saw the rise of humankind, that it is unquestionably u...