“…The final perspective concerns the formulation and implementation of companies' knowledge strategies (Hansen et al, 1999;Zack, 1999, Beckett et al, 2000Bierly & Daly, 2002, Choi et al, 2008. Here, the fundamental assumption is that the real competitive advantage of KM remains only a potential advantage if it is not linked to the strategy that drives business (Hansen et al, 1999;Zack, 1999;Smith, 2004;Halawi et al, 2006) as well as its organisational context and competitive environment (Wang, 2001;Droge et al, 2003;Thornill, 2006;Merono Cerdan et al, 2007).…”