“…In addition, Werner (2003) points to demographic, infrastructural, social, political and natural factors, which together affect the level of equipment and use of ICTs by individual users. The development of new technologies in Pawłowska,Matoga,and Stach 557 rural areas allows for equal development opportunities compared to the city in various areas, including access to jobs, offices, education, entertainment, and other products and services offered online (Akca, Sayil, & Esengun, 2007;Floriańczyk, Czapiewski, & Stawicka, 2009;Fujita, Krugman, & Venables, 1999;Johnson, 2001;Malecki, 2003;Park, 2004). These changes also apply to tourist information and promotion directed at both domestic and foreign tourists.…”