“…While research on PEBs has been growing in Latin American countries recently ( Padilla y Sotelo and Luna, 2003 ; Pato et al, 2005 ; Bertoni and López, 2010 ; Calixto and Herrera, 2010 ; Barazarte et al, 2014 ; Sánchez et al, 2014 ; González and Maldonado, 2015 ; Ideam et al, 2016 ; Pávez-Soto et al, 2016 ). These studies have covered different groups such as students (e.g., Tikka et al, 2000 ; Spellman et al, 2003 ; Palavecinos et al, 2016 ; Salehi et al, 2016 ), consumers (e.g., Tobler et al, 2012a , b ; Yadav and Pathak, 2016 ), citizens with diverse political and religious positions (e.g., Arbuthnot, 1977 ; Tobler et al, 2012b ), professors (e.g., Pe’er et al, 2007 ) and communities related to recycling (e.g., Sidique et al, 2010 ).…”