“…Eat-streaming research in Chinese, aligning with CCP’s agendas, criticises eat-streaming as (1) negative, vulgar, obscene, and internet trash (Li and Liu, 2019; Lu, 2020; Ma, 2018; Zhao, 2018); (2) unethical, immoral, repetitive, and meaningless (i.e. not facilitating China’s ideological training) (Wang and Chu, 2021; Yao, 2020); and (3) misguiding and encouraging unhealthy consumption (Qu, 2019; Shi, 2019; Wang and Niu, 2021). However, these criticisms tend to be one-sided, missing eat-streaming’s embodiment of the complexity of China’s censorship and its market-oriented governance.…”