Knowledge systematisation, reconfiguration and the organisation of firms and industry: The case of design

D’Ippolito, Beatrice; Miozzo, Marcela; Consoli, Davide

doi:10.1016/j.respol.2014.03.013

Cited by 25 publications

(21 citation statements)

References 63 publications

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“…While the importance of design as a significant contributor to the marketing success of innovations has been revealed by many researchers (e.g., D'Ippolito, Miozzo, & Consoli, ; Moultrie & Livesey, ; Ravasi & Stigliani, ), the evidence of different roles multiple design dimensions can play in affecting consumer perceptions and responses is still limited. To fill this gap, this article is an effort to investigate various roles played by three design dimensions in consumers' evaluation of innovative products.…”

Section: Discussionmentioning

confidence: 99%

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An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

Xue

2019

Creat Innov Manage

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By integrating research on product design with ideas from marketing and consumer perceptions, this paper formulates a set of coherent hypotheses about the effects of tripartite design dimensions on consumer perceptions and responses. We conduct two surveys on incremental and radical technology innovations, respectively, and accordingly get two different samples to test the hypotheses. Empirical results reveal that the effects of aesthetic and functional dimensions on consumer purchase intention and word of mouth vary across two types of innovations. Specifically, for incrementally innovative products, aesthetic and functional dimensions influence consumer purchase intention and word of mouth, both directly and indirectly, through the mediation of consumer perceived quality. By contrast, for radically innovative products, the effects of aesthetic and functional dimensions on purchase intention and word of mouth are totally mediated by perceived quality. Additionally, the effects of symbolic dimension on consumer perceptions and responses achieve consistency across radical and incremental technology innovations. That is, the higher the level of symbolic dimension, the stronger purchase intention and the better word of mouth there will be, whereas the direct influence of symbolic dimension on perceived quality is not significant in either innovation category.

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Section: Discussionmentioning

confidence: 99%

“…(e.g.,D'Ippolito, Miozzo, & Consoli, 2014;Moultrie & Livesey, 2014;Ravasi & Stigliani, 2012), the evidence of different roles multiple design dimensions can play in affecting consumer perceptions and…”

mentioning

confidence: 99%

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

Xue

2019

Creat Innov Manage

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“…Despite the difficulty in checking the reliability of some of these sources, the main data collector was in the position of discussing preliminary data analysis with a representative of Eataly. Secondary data have been crucial for this research for two reasons: first, the concept of aesthetics beyond the product level (e.g., product design, packaging) is not established in food industries in the same way it is in other industries such as textiles (Coles, Dickson & Woods, ) or furniture (Celaschi, de Paolis & Deserti, ; D'Ippolito, Miozzo & Consoli, ); second, in those cases where it was possible to focus on instances of aesthetics‐driven activities being undertaken, it was difficult to identify the members of staff directly in charge of them. We believe that this is in itself an aspect encouraging further research in this field.…”

Section: Methodsmentioning

confidence: 99%

The Role of Non‐Technological Innovations in Services: The Case of Food Retailing

D’Ippolito

Timpano

2015

Creat Innov Manage

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A growing proportion of innovation, especially in consumer-based industries, is linked to both aesthetic and symbolic components, yet there is still wide uncertainty as to how consumers respond to the design of products and whether their product choices are consistent across product categories. We draw attention to instances whereby less technology-intensive initiatives can convey innovation in services industries. The focus is on the case of Eataly, a food retailer in which, it is argued, non-technological innovations have shaped the firm's core values and triggered consumer interest towards a supermarket where, besides physical goods, experience has become the object of transaction. By emphasizing the importance for retailers of focusing not only on single products, but also on other dimensions of the firm's organization, we intend to contribute to the literature that explores changing facets of innovation in service industries.

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“…By building more connections, firms can absorb IE from external sources to reconstruct existing IE in THD. Knowledge reconfiguration, by developing new routines and reconfiguring existing routines, will result in novel and formalized know-how, and stimulate changes in firm boundaries [67]. Meanwhile, THD has more IE to work as solutions to changes, thereby enables companies to acclimate to dynamic and complex circumstances.…”

Section: Formation and Improvement Of The Organization's Dynamic Capamentioning

confidence: 99%

Impact of Technology Habitual Domain on Ambidextrous Innovation: Case Study of a Chinese High-Tech Enterprise

Feng

et al. 2018

Sustainability

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To obtain a sustainable competitive advantage in the dynamic environment, it is necessary for Chinese high-tech enterprises to focus on their technology habitual domains in formulating ambidextrous innovation strategy. This study integrates technology habitual domain, exploratory innovation and exploitative innovation within a framework and explores the influence mechanism among them. Based on an in-depth case study on KTE, representing a high-tech enterprise in China, we have several findings. Firstly, we depict the evolution mechanism of technology habitual domain; secondly, we find that the high-tech enterprise’s technology habitual domain will cultivate and develop the firms’ dynamic capabilities; and thirdly, the expansion of technology habitual domain will promote exploitative innovation, while the transformation of technology habitual domain will promote exploratory innovation. These findings can be useful guidance for high-tech enterprises in China who are aiming to achieve ambidextrous innovation to better adapt to the turbulent environment, and thus achieving sustainability.

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Knowledge systematisation, reconfiguration and the organisation of firms and industry: The case of design

Cited by 25 publications

References 63 publications

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

An investigation into the effects of product design on incremental and radical innovations from the perspective of consumer perceptions: Evidence from China

The Role of Non‐Technological Innovations in Services: The Case of Food Retailing

Impact of Technology Habitual Domain on Ambidextrous Innovation: Case Study of a Chinese High-Tech Enterprise

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