“…Tourism researchers have recognized that the generation and use of new, external knowledge are critical factors in innovation processes (Cooper, 2006;Hjalager, 2002;Shaw & Williams, 2009;Weidenfeld, Williams, & Butler, 2010). This recognition is reflected in the growing number of empirical studies (Bertella, 2011a;Bertella, 2011;Bertella, 2011b;Camisón & Monfort-Mir, 2012;Johannesson, 2012;Racherla et al, 2008;Weidenfeld et al, 2010) that address the role of knowledge in tourism innovation processes in one way or another.…”