Komunikasi Strategik dan Peranannya Untuk Mewujudkan Komunikasi Berkesan dalam Organisasi (Strategic Communication and Its Role to Create an Effective Communication in Organization)

Abstract

Kertas konsep ini membincangkan kepentingan komunikasi strategik dalam organisasi. Komunikasi strategik merupakan komunikasi berencana, terancang dan digunakan untuk mencapai matlamat organisasi. Komunikasi perlu dilihat sebagai suatu yang konstitutif, berlandaskan perancangan yang teliti, pelaksanaan yang berhati-hati serta penilaian yang berterusan. Dalam konteks kertas ini, sorotan literatur telah dibuat dan disintesiskan mengikut tema tertentu. Antaranya ialah perbincangan tentang skop komunikasi strategik yang boleh dilihat dalam konteks pendekatan, model dan konsep. Skop yang dibincangkan adalah pelbagai iaitu daripada suatu yang bersifat umum hinggalah kepada suatu yang bersifat khusus. Tema seterusnya yang disoroti ialah peranan komunikasi strategik dalam organisasi. Peranannya yang paling banyak dibincangkan ialah untuk mencari solusi dalam isu komunikasi keorganisasian, diikuti meningkatkan morale pekerja dan mengurangkan konflik emosi, menguruskan reputasi sektor awam dengan berkesan dan mendorong kepada proses perubahan keorganisasian. Komunikasi strategik turut dilihat dari perspektif keberkesanan komunikasi dan impaknya kepada organisasi. Dalam konteks ini, kajian lepas banyak membincangkan tentang elemen yang terkandung dalam komunikasi strategik yang mendorong kepada pencapaian komunikasi berkesan. Antaranya ialah pola komunikasi yang digunakan iaitu baik berupa arah komunikasi, saluran komunikasi, kandungan komunikasi dan gaya komunikasi. Aspek lain yang dilihat ialah peranan kepimpinan, hubungan interpersonal, perancangan, pelaksanaan dan penilaian komunikasi. Kata kunci: Komunikasi strategik, pola komunikasi, perancangan komunikasi, pelaksanaan komunikasi, penilaian komunikasi.

Undergraduate Students of Special Education’s Readiness towards the Use of Information and Technology (ICT) in Teaching and Learning the Sign Language

“…If they are able to master the sign language, they will be able to provide understanding to the hearing impaired learners to understand the lessons presented. In fact, the mastery of a language that is easy to understand in a community will have a positive impact on communication (Maizatul Haizan & Noor Afzaliza Nazila, 2017;Maizatul Haizan et al, 2019). One of the reasons is because sign language is a visual language that fits into the context of semiotics (theory of signs), which is the knowledge of signs and symbols (Faridah et al, 2012).…”

Strategic Communication: Outlining the Way Forward to Encourage Tax Compliance in Malaysia

“…In fact, for different markets, Barret supports different communicative methods and knowledge should be adapted to the audience and terms should be selected differently. For starters, it can be expected that the phrases should be different for manufacturing workers and headquarters as well as for employees in other departments (Mahbob et al, 2019). For various categories, Barret often encourages various contact strategies and information should be adapted to the audience and words should be used differently.…”

“…For various categories, Barret often encourages various contact strategies and information should be adapted to the audience and words should be used differently. For starters, it can be inferred that the requirements should be different for manufacturing workers and headquarters, as well as for employees in other departments (Mahbob et al, 2019).…”

“…Therefore, the selection of the right communication channel is important in disseminating information accurately and increasing the effectiveness of communication. (Mahbob et al, 2019) Management that regulates and encourages engagement within the organization while creating healthy working relationships will also be discussed in this research. This will be followed by a tale by each Department/ State / Branch on the appropriate, substantive and coherent message objective by adapting essential messaging to workers and, if possible, ensuring the message to be distributed remain organized with elements that could be quickly digested and grasped by all employees at different levels.…”

Empowerment Communication in an Islamic Boarding School as a Medium of Harmonization

“…Strategic communication has relevance and determines the impact of organizational dynamics and progress, with various aspects, namely the focus of communication, communication channels, the substance of communication meaning and communication styles. Another aspect is the role of leadership, interpersonal relationships, design, implementation and assessment of communication (Mahbob, 2019). Empowerment communication model can be designed in the development of Islamic Boarding School Cooperatives as a medium of harmonization, anticipating negative stigma and traumatic feelings due to conflicts from the arrest of terrorism, as in Figure 1.…”