Komunikasi Vaksinasi COVID-19 Nahdlatul Ulama dan Muhammadiyah di Twitter

Abstract

Besides the government, many stakeholders also participated in spreading COVID-19 vaccination information in social media, including the two largest Islamic organizations, Nahdlatul Ulama and Muhammadiyah. This study was intended to describe the communications conducted by both organizations which were related to COVID-19 in the social media platform Twitter. The analysis was conducted using the NVIVO 12 method. This study discovered that Muhammadiyah utilized Twitter more frequently than Nahdlatul Ulama. The messages delivered by both Twitter accounts consisted of inconsistencies in COVID-19 policies, health protocols, COVID-19 collaboration vaccinations, and awareness towards the vaccinations.

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“…Karakteristik utama media sosial adalah partisipasi, keterbukaan, percakapan, keterlibatan, dan keterhubungan [18].Media sosial sangat efektif untuk menjangkau banyak orang secara langsung, sekaligus menargetkan individu secara mikro dengan pesan yang dipersonalisasi [19]. Media sosial Twitter memungkinkan organisasi membangun jaringan komunikasi baru untuk berinteraksi dengan warga dan pemangku kepentingan [20], [21].…”