Dienstleistungsmanagement Und Social Media 2013
DOI: 10.1007/978-3-658-01248-9_8
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Konsumenten-Engagement auf Social Media-Plattformen – Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)

Benedikt Jahn
1
,
Anton Meyer
2
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