Korean Cosmetic Surgery and Digital Publicity: Beauty by Korean Design

Arcodia

2019

IJERPH

The purpose of this study was to identify the key success factors of medical tourism using the case of South Korea. Medical tourism refers to the phenomenon of travelling across national borders intentionally to access a variety of medical treatments, especially modern medical treatment. Through conducting semi-structure face-to-face in-depth interviews with the service suppliers of Korean medical tourism, it was discovered that Korean medical tourism has been facilitated by the effect of Hallyu and advanced Korean brand power. More importantly, tourism activities for companions and extra support for patients’ convenience are identified as important success factors of Korean medical tourism, suggesting that the medical tourism industry not only includes medical services but also involves tourism perspectives, supporting the patient and their companions to stay in a comfortable and pleasurable environment. This study generated results which are valuable for both academic and industry perspectives, as this is a field which has not been extensively researched. Medical tourism representatives in other countries can consult these findings to develop the industry.

Section: Follow Up Carementioning

confidence: 99%

Section: The Effect Of Hallyumentioning

confidence: 99%

Section: Advances In Korea Brandingmentioning

confidence: 99%

See 1 more Smart Citation

Critical Success Factors of Medical Tourism: The Case of South Korea

Arcodia

2019

IJERPH

“…Aunque se sabe muy poco sobre cómo el uso de las redes sociales puede influir en dicho aspecto, un estudio en Corea realizado por Davies & Han (2011), muestra un vínculo entre cirugía cosmética y tecnología digital. Por ejemplo, hay celebridades que reciben cirugías gratuitas por promocionar a las clínicas que lo realizan en sus sitios web.…”

Section: Uso De Redes Sociales Y Percepción De Imagen Corporalunclassified

Uso de Facebook y la autopercepción de la imagen corporal en mujeres

Faura

Luna

2017

avpsicol

ResumenLa presente investigación es un estudio cuantitativo de tipo aplicado, transversal y descriptivo correlacional. El objetivo fue determinar la relación entre el uso de Facebook y la autopercepción de la imagen corporal en un grupo de estudiantes universitarias. Para el caso, se aplicó una escala que mide el uso de Facebook y un cuestionario de imagen corporal, a 106 estudiantes cuyas edades comprendían entre 17 y 24 años, del primer, quinto y décimo ciclo de estudios de las carreras de Psicología y Comunicaciones de una Universidad Privada de Lima Metropolitana. Los resultados muestran una relación positiva y significativa entre el uso de Facebook y la autopercepción negativa de la imagen corporal en mujeres (r=0.247; p<0.05).. Palabras clave: Uso de Facebook, autopercepción de la imagen corporal, estudiantes Uso de Facebook, autopercepción de la imagen corporal, estudiantes universitarias. AbstractThe present research is a quantitative study and an applied, transversal and descriptive correlational study about the use of Facebook and self -perception of the body image in a group of university students. The purpose was to determine the relationship between the use of Facebook and self-perception of the body image. For this case it was used a scale that measured the used of Facebook and a body shape questionnaire. These were applied to 106 students whose ages ranged from 17 to 24 years old, from the first, fifth and tenth semester of the undergraduate department of Psychology and Communications from a Private University of Lima Metropolitana. The results show a positive and significant relationship between the use of Facebook and negative self-perception of body image in women (r=0.247; p<0.05).

“…Wilson (2011) notes that the largest group of cosmetic tourists in 2006, using Thai hospitals' services, came from Japan. Davies and Han (2011) note that approximately more than half of the individuals among 620,823 Chinese, who were interviewed in a 2010 survey, expressed their desire to avail themselves of Korean cosmetic surgical facilities. Although several scholars have documented the likely desires of Australian, Japanese, and Chinese tourists for offshore health and well-being treatments (…”

mentioning

confidence: 99%

Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

2020

This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.