Korean wave: Enjoyment factors of Korean dramas in the U.S.

Chuang, Lisa Mei-ling; Lee, Hye Eun

doi:10.1016/j.ijintrel.2013.07.003

Cited by 11 publications

(6 citation statements)

References 25 publications

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“…as being successful are those able to drain the emotions of viewers (Chuang & Lee, 2013). The behavior of viewers of Korean dramas also influences the devotees in matters of food selection, styles of dressing, knowledge of Korean culture, and ways of viewing Korean citizens (Jeong, Lee, & Lee, 2017).…”

mentioning

confidence: 99%

Parasocial Interaction Among Young Female Devotees of Korean Dramas

Putri

Yatim

2019

ANIMA IPJ

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Korean drama is a media broadcast, which provides interactive parasocial experience to its enthusiasts, who actively seek out and involve themselves in it. The interactive parasocial process is divided into cognitive, affective, and behavioral sub-processes, producing “imagined interaction”. These shows have both positive and negative impacts upon their devotees; however, the way in which the parasocial interaction for the devotees of Korean dramas comes about is not yet well understood. A picture of this parasocial interaction for four young adult female devotees was obtained through interviews and journal entries. The participants used characters in Korean dramas as role models, and as parts of a learning process in their life transitions. They also used them as facilities for having social contacts, lessons about romantic relationships, and future career perspectives. Thematic analysis of this parasocial interaction produced a number of themes, these being the function of Korean dramas in the lives of devotees, “binge watching” as a recurrent parasocial interaction, and imaginings as romantic experiences. This research revealed that the cognitive sub-processes had a large part to play in the progress of parasocial interaction. It is recommended that further research be conducted into the impact of Korean dramas, as media products, upon Indonesian society.

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confidence: 99%

Parasocial Interaction Among Young Female Devotees of Korean Dramas

Putri

Yatim

2019

ANIMA IPJ

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“…We selected price over economic utility to focus on consumers actually spending money of products (Soutar & Sweeney, 2001). Fun derived from KPCC products has a positive relation with perceived value (Chuang & Lee, 2013). Quality is the sum of the characteristics of KPCC satisfying consumers' needs (Kim et al, 2011;Wu, Tao & Lin, 2016).…”

Section: Functional Valuementioning

confidence: 99%

“…Among the main drivers of overseas markets for consumer products and services is cultural diversity in traditional and modern culture, arts, and lifestyle. (Jin, Moscardo, & Murphy, 2017;Chuang & Lee, 2013;Yalcinkaya, 2008). Korean Pop Culture Contents (KPCC) is a concept covering contents including Korean TV Drama, variety shows, movies, songs, animation, online games and books among others (Malik & Haidar, 2020;Su, Huang, Brodowsky, & Kim, 2011;Chuang & Lee, 2013).…”

Section: Introductionmentioning

confidence: 99%

Determinants of Consumption Behaviors of Korean Pop Culture in Taiwan

Lee

2021

International Journal of Asian Business and Information Management

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This paper presents a qualitative analysis of associations between intrinsic (e.g., functional), extrinsic (e.g., social) and cultural consumption values, and consumption behavior of Korean pop cultural contents (KPCC) in Taiwan. Moderation effects of Korean language abilities on associations are also investigated. Results show that intrinsic consumption value has the strongest association with KPCC consumption behaviors. Functional, epistemic, and conditional values have strong associations, whereas emotional and social exhibit weak associations. Cultural value is not a strong predictor of consuming KPCCs due to Korean and Taiwan cultural characteristics not being substantially different. Language abilities weakly moderate relationships between KPCC consumption values and consumption behaviors. Implications and suggestions are addressed. The research contributes findings and implications to the domain of KPCC marketing and retailing in Taiwan.

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“…In a study anchored on the Disposition Theory, it attempted to investigate whether strong dispositions toward characters were necessary in order for American viewers to enjoy watching Kdramas. It found that such dispositions were necessary to elicit the emotional responses that are essential in the success of such K-dramas [6].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Personality Profile of Selected Korean Drama (K-Drama) Fans in the Philippines Using the HEXACO Model

Fabella¹

2022

AJESS

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This is a descriptive correlational study that attempted to investigate the personality profile of Korean Drama (K-drama) fans in the Philippines, which was conducted in October of 2022. The HEXACO Personality Inventory – Revised, 60-item short version was used which consists of 6 domain scales, namely: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness and Openness to Experience. A researcher-made 15-item K-drama Enjoyment Questionnaire was created measuring the respondents’ degree of enjoyment of the 15 popular attributes of K-dramas. Through purposive self-selection, 70 K-drama fans volunteered to answer the online version of these 2 questionnaires. Between K-drama Enjoyment Questionnaire scores and their HEXACO scores in Humility-Honesty, Emotionality and Conscientiousness, low positive relationships were found, with the strongest positive relationship observed in Emotionality. While between K-drama Enjoyment Questionnaire scores and HEXACO scores in Extraversion, Agreeableness and Openness to Experience, low negative relationships were found, with the strongest negative relationship observed in Extraversion.

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Korean wave: Enjoyment factors of Korean dramas in the U.S.

Cited by 11 publications

References 25 publications

Parasocial Interaction Among Young Female Devotees of Korean Dramas

Parasocial Interaction Among Young Female Devotees of Korean Dramas

Determinants of Consumption Behaviors of Korean Pop Culture in Taiwan

Exploring the Personality Profile of Selected Korean Drama (K-Drama) Fans in the Philippines Using the HEXACO Model

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