Kosovo's National Identity and The Influence of Religious Media Through Intercultural Communication

Abstract

Objective: The study of religious media from the aspect of intercultural communication is a very important motive and an important resource regarding postmodern and postruthian media. The purpose of the study is to highlight a void that exists on the religious media in Kosovo and their role in building and strengthening the cultural and national identity, in different and very delicate periods of history, as well as cultural transformations and that aims to fill the created gap. Theoric Framework: Studies identify and analyze the report of the religious media in relation to the identity and the objective recognition of the role of the press in the formation and intercultural, educational, social and national transformations. Methods: The method used in this research is the quantitative method in the form of content analysis of works published in the field of media studies. Results and Conclusions: This study demonstrate a strong stance in favor of media influence in Kosovo, believing that this contributes to the development, preservation and maintenance of national identity. They contain articles that reflect the idea of harmony, coexistence, interfaith respect, and, above all, national interests are placed at the top of editorial policies and are closely related to national identity, standing as a protective wall of Albanian interests in the territories ethnic or anywhere in the world where Albanians live. Implications of research: This study is focused on nationwide internal needs, to emphasize those features that unite Albanians and to preserve their identity from external influences. Originality/value: The study included a range of 501 respondents from different age groups and the analysis of questionnaires on this topic.