Interior permanent magnet motors are widely used in applications requiring high power density and high efficiency due to their high torque-generating capabilities. Recently, given the price fluctuations and unstable supply of rare earth permanent magnets, alternative configurations with reduced use of permanent magnets are being sought. Among the various candidates related to this, the consequent-pole type rotor structure can halve the number of permanent magnets used compared with conventional structures. However, in a no-load analysis, the waveform of the back electromotive force becomes asymmetric, generating a harmonic component. As a result, there is a disadvantage that the torque ripple increases. To overcome these shortcomings, we propose a novel rotor structure that applies a consequent-pole structure to an embedded permanent-magnet motor structure, wherein a number of permanent magnets are arranged in a flared structure to constitute a single polarity. In the proposed flared-structured magnet arrangement, it is possible to adjust the angle of the permanent magnet and the polar angle to mitigate the asymmetry of the back-EMF waveform. The proposed structure was optimized with a genetic algorithm and a prototype of the optimal model was constructed and experimentally evaluated to verify its validity. Finally, the performance improvement and validity of the proposed structure were verified by comparing the analysis results of the optimal model with the experimental results.