Kualitas Layanan Dan Kepuasan Serta Pengaruhnya Terhadap Loyalitas Pelanggan

Suwarsito, Suwarsito; Aliya, Sabeli

doi:10.33557/jibm.v3i1.826

Cited by 11 publications

(8 citation statements)

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“…Job satisfaction, according to Hasibuan (2017), may be quantified using a variety of factors, including: like his job, loving his job, work morale, and work performance. Job satisfaction has a favorable and considerable effect on employee loyalty, according to Larastrini & Adnyani (2019), Rohana (2020), andSuwarsito &Aliya (2020). This means that enhancing employee happiness has a major effect on employee loyalty.…”

Section: Satisfactionmentioning

confidence: 99%

The Influence of Satisfaction, Compensation, and Communication on Loyalty of Honorary Employees at the Class 2 Railway Engineering Center for Northern Sumatra Region

Lubis

Rusiadi

Effendi

2022

BIoHS

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The goal of this research was to examine the influence of satisfaction, compensation, and communication on the loyalty of honorary workers at the Class 2 Railway Engineering Center in the Northern Sumatra Region. This research examined a population of 71 honorary workers. The sample size was decided by the response rate, which reached 71 temporary workers. The data collection technique used was saturated sampling. Primary data was acquired using surveys and then analyzed using the SPSS Version 24 program. The research was conducted in 2022. The study made use of several linear regression models. The results suggested that, either partly or concurrently, satisfaction, reward, and communication all had a favorable and substantial influence on the loyalty of honorary workers at the Class 2 Railway Engineering Center for the Northern Sumatra Region. The satisfaction variable, which had the highest tally of 5.261, had the strongest effect on employee loyalty. Furthermore, satisfaction, compensation, and communication can explain and achieve 93.4 percent of employee loyalty, with the remaining 93.4 percent explained by other variables. Employee loyalty was shown to be integrally tied to work satisfaction, compensation, and communication.

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Section: Satisfactionmentioning

confidence: 99%

The Influence of Satisfaction, Compensation, and Communication on Loyalty of Honorary Employees at the Class 2 Railway Engineering Center for Northern Sumatra Region

Lubis

Rusiadi

Effendi

2022

BIoHS

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“…Para pelanggan yang loyal selalu menolak apabila ditawari produk atau jasa dari perusahaan lain (pesaing). Mereka sudah memiliki kecintaan tersendiri terhadap produk atau jasa yang telah digunakan (Suwarsito & Aliya, 2020). Loyalitas pelanggan akan terbentuk saat konsumen sudah mendapatkan kepuasan terhadap produk yang dihasilkan oleh sebuah usaha/industry (Dewa & Safitri, 2020).…”

Section: Pendahuluanunclassified

Peran Kepuasan Konsumen Memediasi Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Teh Gelas Di Kota Denpasar)

Putri¹,

Rastini²

2022

EJMUNUD

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The competition for packaged tea drinks has developed rapidly due to changes in people's lifestyles in consuming tea. This study aims to analyze the role of consumer satisfaction in mediating the effect of product quality on customer loyalty. The research location is Denpasar City with an unlimited population. The sample was determined by purposive sampling and 100 people were taken. Data was collected using a survey approach and the instrument of this research was a questionnaire which was measured using a Likert scale. Data analysis was performed using path analysis. The results showed that product quality and customer satisfaction had a positive and significant effect on customer loyalty, product quality had a positive and significant effect on consumer satisfaction. consumer goals mediate the effect of product quality on customer loyalty Teh Gelas. The implications of this research theoretically support the findings of previous studies and studies related to customer loyalty. The practical implication for the Parents Group is to maintain product quality in order to create satisfaction for consumers and ultimately lead to a sense of consumer loyalty to the product. Keywords: Product Quality, Customer, Customer Loyalty

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“…Pada dasarnya tujuan dari suatu bisnis adalah untuk menciptakan kepuasan dalam diri pelanggan. Terciptanya kepuasan dari pelanggan akan memberikan banyak manfaat, antara lain terjalinnya hubungan yang baik antara pelanggan dengan perusahaan, memberikan dasar dalam membentuk loyalitas atau kesetiaan dari pelanggan, dan membuat satu promosi Word of mouth yang menguntungkan bagi perusahaan (Rangga, 2022).…”

Section: Pembahasan Pengaruh Kualitas Layanan Terhadap Kesetiaan Peng...unclassified

Pengaruh Kualitas Layanan terhadap Kesetiaan Pengunjung di Desa Wisata

Tandafatu

Rangga²

2022

JOMB

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This study aimed to describe and understand the tangiable, reliability, responsiveness, assurance, and empathy that can affect the loyalty of visitors in Koja Doi Tourism Village. The research method used is a quantitative method. The data used in this study is primary data in the form of questionnaires distributed to tourists visiting the Koja Doi Tourism Village, Sikka Regency. The sample used has a sampling limit of 100 respondents. The results showed, Test result F is known to be a significant value (10.033) with a significant value of 0.00 where smaller 0.05 or below 5%. The results of the T test are known that, a) the significance value of the physical evidence of 0.049 < 0.05; b) the significance value of reliability of 0.048 < 0.05; c) the significance value of the presumption of 0.044 < 0.05; d) the significance value of the guarantee of 0.013 < 0.05; e) the significance value of the attention of 0.036 < 0.05. Conclusions, partially or simultaneously show that physical evidence, reliability, responsiveness, assurance and attention affect the loyalty of visitors.. Keywords: Service Quality, Visitor Loyalty, Koja Doi Tourism Village, Sikka Regency

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Kualitas Layanan Dan Kepuasan Serta Pengaruhnya Terhadap Loyalitas Pelanggan

Cited by 11 publications

References 0 publications

The Influence of Satisfaction, Compensation, and Communication on Loyalty of Honorary Employees at the Class 2 Railway Engineering Center for Northern Sumatra Region

The Influence of Satisfaction, Compensation, and Communication on Loyalty of Honorary Employees at the Class 2 Railway Engineering Center for Northern Sumatra Region

Peran Kepuasan Konsumen Memediasi Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan (Studi Pada Konsumen Teh Gelas Di Kota Denpasar)

Pengaruh Kualitas Layanan terhadap Kesetiaan Pengunjung di Desa Wisata

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