Kurumsal İti̇bari Sağlamada Sosyal Medyanin Etki̇n Rolü: Kurumsal İti̇bar Li̇deri̇ Fi̇rmalarin Sosyal Medya Paylaşimlarinin İncelenmesi̇

Yüce, Alpaslan

doi:10.17719/jisr.2019.3308

Cited by 4 publications

(2 citation statements)

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“…Kadıbeşegil (2006: 30) defined corporate reputation as "the sense of trust created in society regarding the organization". Some studies are available in the literature that have addressed the relationship between social media communication and corporate reputation (Gümüş & Öksüz, 2010;Koçak, 2010;Mavnacıoğlu, 2011;Coşkunkurt, 2013;Ada & Abul, 2014;Aydın, 2015;Boateng & Okoe, 2015;Floreddu & Cabiddu, 2016;Kaul & Chaudri, 2017;Scwajca, 2017;Tokatlı et al, 2017;Zheng at al., 2018;Özmelek Taş, 2019;Perçin, 2019;Yüce & Taşdemir, 2019;Çelebi, 2020;San Sungunay, 2020;Yağcı Tanışık, 2020). Studies addressing the relationship between social media communication and brand trust are also available (Bat, 2012;Schivinski & Dabrowski, 2014a, 2014bKhalid, 2016;Sadek et al, 2018;Alvarez at al., 2020).…”

Section: Theoretical Basis Of the Research And Developed Hypothesesmentioning

confidence: 99%

The Mediating Role of Brand Trust Concerning the Impact of Social Media Communication on the Corporate Reputation

Fırat,

Bal

2023

isarder

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Purpose –The study aimed to identify, interpret, and create a scientific resource concerning the effect of social media communication on corporate reputation and the mediation role of brand trust.Design/Metodology/Approach –In the study, the automotive sector, which is one of the sectors that actively uses social media communication channels, was discussed. The population of the study was composed of the users of 4 automotive companies (Ford, Toyota, Hyundai, Mercedes-Benz) who use predetermined social media channels. In this context, data were obtained from users through a survey form, and the research was analyzed using the IBM SPSS Statistics for Windows 23.0 and IBM SPSS AMOS 21 statistical andmodeling package programs.Findings –According to the findings of the study, it was determined that brand trust takes on a mediator role (partial) concerning the effect of the sub-dimensions of social media communication on the corporate reputation. Discussion –According to the findings, it is possible to say that the social media communication activities in a business have an impact on the reputation of the corporation. It is also possible to say that the brand trust plays a role in the corporate reputation created by social media communication. It was found that this result was parallel to other studies in the literature. The fact that the study as it is expected to give tips to company managers in both the designated sector and other sectors, and to provide functionality to the management science literature.

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Section: Theoretical Basis Of the Research And Developed Hypothesesmentioning

confidence: 99%

The Mediating Role of Brand Trust Concerning the Impact of Social Media Communication on the Corporate Reputation

Fırat,

Bal

2023

isarder

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“…Bu bağlamda mesaj stratejisi, mesaj tonu, hedef kitle bölümlendirmesi hatta hedef kitle mikro bölümlendirmesi ve geri bildirim mekanizması yapılandırılması gibi unsurlar sosyal medya iletişiminin başarısını belirlemektedir. Sosyal medyanın kurumlar açısından ilişki inşa etme ve iletişim kurma pratiklerini kökten değiştirmesi ve değiştirmeye devam etmesi söz konusudur (Yüce ve Taşdemir, 2019, s. 1186. Bu noktadan hareketle bilinçli, planlı ve tutarlı sosyal medya stratejileri geliştirmeden sosyal medyada yürütülen her faaliyet, markaya faydadan çok (Güçlü, 2019, s. 168).…”

Section: Markaların Sosyal Medyadaki Varlık Nedenleriunclassified

The Most Active Brands of the Social Media: A Research on Facebook within the Context of Dialogical Communication Theory

Okmeydan

2020

Erciyes İletişim Dergisi

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The purpose of this study is to determine the dialogical principles that occur on the Facebook pages of Netflix, Madame Coco, THY, Ziraat Bankası, and Mutlu Akü, which are the top five brands using Facebook the most actively according to the September 2019 report of the Boom Social; and to find out their communication context developed with their followers concerning those principles. The official Facebook pages of the mentioned above have been reviewed by the content analysis method within the context of Dialogic Communication Principles of Kent and Taylor (1998). In the establishment of the content analysis method, adaptations have been made from the studies of Waters et al. (2011) andYağmurlu (2013). The Dialogic Communication Theory consists of five principles which are: "Dialogic Loop", "Usefulness of Information", "Generation of Return Visits", "Ease of Interface" and "Conservation of Visitors". The fourth one of the five dialogic principles, that is, "Ease of Interface", is not included in the evaluation during the research stage because Facebook has a standard interface. According to the findings of the research, the dialogic loop which is the first one of the five dialogic principles, are observed on the Facebook pages of the three brands but it is seen that unilateral communication is predominant on the pages of the two other brands. When the other dialogic principles, "Usefulness of Information", "Generation of Return Visits", and "Conservation of Visitors" are examined, it is seen that similar results occur on the Facebook pages of all the brands included in the research.

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Fi̇rmalarin Sosyal Medya Kullanimlarinin Ağ, Sektör Ve Fi̇nansal Performans Açisindan Araştirilmasi: Bist Uygulamasi

Özevin

2021

Finans Ekonomi Ve Sosyal Araştırmalar Dergisi

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Çalışmanın amacı Borsa İstanbul'da işlem gören firmaların sosyal medya kullanım tercihlerinin sosyal medya ağı, sektör ve finansal performans açısından araştırılmasıdır. Araştırma BIST 100 endeksinde işlem gören şirketlerin 2019 yılı sonu verileri ile sınırladır. Çalışma sonucunda şirketlerin en çok tercih ettikleri sosyal medya ağı "Linkedin" olarak tespit edilmiştir. Araştırmaya dâhil 11 sektör içinde sosyal medyayı en aktif kullanan sektörler "ulaştırma ve haberleşme" sektörü ile "toptan ve perakende ticaret" sektörleridir. Araştırmaya konu olan şirketler içinde her bir şirket ortalama 3,5 farklı sosyal medya ağı hesabına sahiptir. Bu sayı sosyal medyayı aktif kullanan grupta 4,5 iken aktif olmayan grupta ise 2,30'dur. Sonuçlar, sosyal medyayı aktif kullanan firmaların "Fiyat/Kazanç oranı", "Firma Değeri/Net Satışlar oranı", "Piyasa Değeri" ve "Özsermaye Karlılığı" oranlarının, aktif kullanmayan firmalara göre anlamlı şekilde farklılaştığını göstermektedir. Buna göre sosyal medyanın aktif kullanımı finansal performansı olumlu yönde etkilediği söylenebilir. Araştırılan diğer finansal oranlarda anlamlı bir farklılık bulunamamıştır.

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Kurumsal İti̇bari Sağlamada Sosyal Medyanin Etki̇n Rolü: Kurumsal İti̇bar Li̇deri̇ Fi̇rmalarin Sosyal Medya Paylaşimlarinin İncelenmesi̇

Cited by 4 publications

References 0 publications

The Mediating Role of Brand Trust Concerning the Impact of Social Media Communication on the Corporate Reputation

The Mediating Role of Brand Trust Concerning the Impact of Social Media Communication on the Corporate Reputation

The Most Active Brands of the Social Media: A Research on Facebook within the Context of Dialogical Communication Theory

Fi̇rmalarin Sosyal Medya Kullanimlarinin Ağ, Sektör Ve Fi̇nansal Performans Açisindan Araştirilmasi: Bist Uygulamasi

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