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1996
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“…Leeflang en Willenborg, 1995). Omdat er in mindere mate sprake is van tastbare karakteristie ken waarop de consument a priori zijn verwachte tevredenheid kan baseren (Steenkamp. 1993), zijn dergelijke markten voor consumenten wellicht minder doorzichtig.…”
Section: Discussieunclassified
“…Leeflang en Willenborg, 1995). Omdat er in mindere mate sprake is van tastbare karakteristie ken waarop de consument a priori zijn verwachte tevredenheid kan baseren (Steenkamp. 1993), zijn dergelijke markten voor consumenten wellicht minder doorzichtig.…”
Section: Discussieunclassified
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