l'Expansion Management Review
 2012
DOI: 10.3917/emr.146.0018
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L'intelligence artificielle au service du marketing

Augustin Huret1,
J.M. Huet2

Abstract: Résumé De nouvelles approches mathématiques permettent de « faire parler » intelligemment les millions de données client détenues par les opérateurs de télécom.

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